Senior Product Manager, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the freemium strategy, roadmap, and outcomes for all direct-to-consumer products.

• Identify, validate, and introduce free experiences that attract users and transition them to paid subscriptions.

• Enhance the experience for free users from sign-up and activation to upgrade.

• Utilize AI to enhance user experiences, collaborating with Engineering and Legal/Compliance teams.

• Manage the product roadmap for the website, landing pages, and checkout processes with a focus on conversion impact.

• Collaborate with Engineering and Marketing to leverage Segment, Iterable, and Ketch for nurturing, lifecycle, and consent experiences.

• Ensure that tracking and instrumentation deliver a dependable view of funnel performance.

• Conduct A/B and multivariate testing at scale with defined hypotheses and success metrics.

• Analyze data from Google Analytics and Mixpanel and integrate it with user research to gain insights into conversion behavior.

• Collaborate with the CMO and Marketing teams to align on goals and priorities.

• Lead agile delivery with a team of 4–5 engineers and an embedded design resource.

• Present strategies and results to the CPO, CMO, and leadership forums.

• Expand the document review experience and launch additional freemium offerings within the first year.

⛳️ Requirements

• 5–10 years of experience in product management, focusing on growth, acquisition, or conversion.

• Demonstrated success in managing high-traffic websites, landing pages, or checkout experiences.

• Experience with large-scale experimentation, possessing the statistical acumen to interpret results accurately.

• Practical experience with marketing technology platforms and the Google Analytics suite.

• Bachelor’s degree in a relevant field or equivalent professional experience.

• Strong preference for candidates with experience in freemium, free trial, or product-led growth, especially in converting free users to paid subscribers.

• Preferred experience with Mixpanel, Segment, Ketch, and/or Iterable.

• Strongly preferred experience with consumer-facing AI products.

• Experience with D2C subscription businesses is highly preferred.

• Capability to work remotely with reliable internet access and effectively engage in phone and video meetings.

• Consistent and reliable attendance is essential.

• Occasional travel may be required.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Company-paid short-term disability insurance.

• Company-paid basic life and AD&D insurance.

• 401(k) retirement plan with company matching.

• Paid time off.

• Paid holidays.

• Paid sick leave.

• Paid parental leave.

• Membership plans for LegalShield and IDShield.

• Quarterly bonuses based on both company and individual performance.

• Fully remote work setup.

• Occasional travel to corporate offices or company events may be needed.