Senior Product Manager, Consumer Engagement

This is a fully remote position, open to applicants in Arizona, +28 more states.

📋 Description

• Manage the complete relationship with registered students from the point of registration onward.

• Establish activation, initial value, and ongoing engagement behaviors throughout the post-registration lifecycle.

• Collaborate with marketing to enhance the experiences of registered-student cohorts across web and app platforms.

• Enhance lifecycle messaging, push notifications, and tailored recommendations.

• Determine what communications to send, to whom, when, and what to discontinue.

• Advance personalization and matching quality for school recommendations, saved-list insights, scholarships, and financial matching.

• Balance the student experience with business objectives by cultivating actionable student-interest data.

• Unlock insights for college partners to aid in revenue generation.

• Collaborate with other product teams and cross-functional partners regarding dependencies and roadmap opportunities.

• Comprehend the registered student funnel, return-rate trends, and effective re-engagement strategies.

• Conduct student research and implement engagement and retention tests.

• Formulate a strategy centered on metrics linked to business value.

• Enhance the registered experience for the upcoming enrollment cycle based on patterns of engagement and retention.

⛳️ Requirements

• Ability to navigate ambiguity and take real ownership of projects.

• Strong data background with the capability to understand SQL.

• Experience in designing experiments that connect leading metrics with long-term user outcomes.

• Practical experience in user research.

• Close collaboration with design teams to address user problems and devise solutions.

• Experience in launching products where an AI model played a significant role.

• Ability to assess AI cost and quality trade-offs.

• Proficiency in using AI tools for research, analysis, and shaping product strategies.

• Capacity to think beyond immediate effects, evaluate second-order impacts, and make informed decisions.

• Genuine commitment to simplifying school research and enrollment, ensuring it is easy, transparent, and accessible.

• Must be legally authorized to work in the United States without requiring sponsorship now or in the future.

• Nice to have: experience in a two-sided marketplace.

• Nice to have: experience influencing short-term metrics towards long-term outcomes.

• Nice to have: familiarity with college search, admissions, or financial aid processes.

• Nice to have: experience with consumer-facing products aimed at teenagers.

🏝️ Benefits

• Annual Bonus and Stock Option Program.

• Fully flexible workforce options, including remote work, a Pittsburgh office, or a combination of both.

• Comprehensive health plan for employees, covering vision, dental, and supplemental insurance.

• Flexible Paid Time Off Policy.

• Stipend for home office setup while working from home.

• 12 weeks of fully paid parental leave available for all employees.

• Short-term disability coverage for birthing parents.

• 401(k) plan with employer matching contributions.