Senior Product Manager, Consumer – B2C

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and expand Keeper’s consumer product offerings across web, iOS, Android, desktop, and browser extensions.

• Establish and execute the vision, strategy, and multi-release roadmap for the consumer product line.

• Ensure a consistent and cohesive cross-platform experience with feature parity and a unified customer journey.

• Collaborate with marketing on positioning, messaging, pricing, packaging, promotions, and go-to-market strategies.

• Drive efforts in acquisition, activation, onboarding, free-to-paid conversion, retention, and expansion into additional products.

• Oversee the complete product lifecycle from discovery and planning through to development, launch, and iteration.

• Prioritize and manage the product backlog in collaboration with engineering and design teams.

• Conduct user research, analyze behavior, and convert insights into product opportunities.

• Define, monitor, and analyze product and growth metrics to guide roadmap and investment decisions.

• Increase adoption and engagement of consumer add-on products such as BreachWatch, secure file storage, and secure messaging.

• Coordinate with engineering, design, marketing, support, and documentation teams to ensure successful launches.

• Stay informed about consumer security trends, competitive dynamics, and platform changes.

• Champion security-first, privacy-by-design principles, and frictionless user experiences.

⛳️ Requirements

• Minimum of 5 years of experience in product management with a proven track record in consumer (B2C) software products.

• Demonstrated success in delivering consumer products across web, mobile, and desktop with measurable user and business outcomes.

• Experience in driving acquisition, activation, conversion, retention, and engagement metrics.

• Background in collaborating with marketing on positioning, pricing, packaging, and go-to-market strategies.

• Strong customer empathy coupled with qualitative and quantitative research experience.

• Exceptional written and verbal communication skills.

• Ability to influence stakeholders in engineering, design, marketing, and business.

• Proficient in working with data and analytics tools to define metrics, conduct experiments, and assess impact.

• Highly organized with strong execution capabilities and attention to detail.

• Experience in Agile software development environments.

• Bachelor’s degree or equivalent practical experience; a degree in business, design, or a related field is preferred.

• Preferred: experience with subscription, freemium, or free-to-paid consumer business models.

• Preferred: familiarity with cybersecurity, privacy, password management, or identity-related products.

• Preferred: experience in shipping and optimizing mobile apps and browser extensions, including best practices for app store and web store.

• Preferred: hands-on experience with A/B testing, growth experimentation, and product analytics platforms such as Amplitude, Mixpanel, or similar tools.

• Preferred: understanding of consumer onboarding, lifecycle marketing, and retention strategies.

🏝️ Benefits

• Medical, Dental & Vision (including domestic partnerships).

• Employer-paid Life Insurance & Employee/Spouse/Child Supplemental Life.

• Voluntary Short/Long Term Disability Insurance.

• 401K (Roth/Traditional).

• A generous PTO plan that acknowledges your commitment and seniority (including paid Bereavement/Jury Duty, etc.).

• Above-market annual bonuses.