Senior Product Manager, Carrot Ads

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the key product liaison for Carrot Ads’ largest and most intricate API-integrated partners, such as Uber Eats, Thrive Market, and Hy-Vee.

• Track the performance and needs of partner ad businesses, provide consultation on product requests and escalations, participate in business reviews, and promote partner-specific product enhancements.

• Manage publisher-facing infrastructure and features, which include API architecture and documentation, SFPro integrations, retailer-facing ad-serving controls, ad-serving quality, latency, reliability, data flows, reporting infrastructure, billing, and revenue-share systems.

• Propel the strategic growth of Carrot Ads into new domains like in-store and B2B, while identifying expansion opportunities within new partner segments and verticals.

• Facilitate cross-functional collaboration among Measurement, Ads Quality, Formats, Storefront, Strategy & Planning, Product Marketing, and Commercial Enablement teams.

• Assume greater strategic ownership by leading cross-partner roadmap prioritization, representing Carrot Ads in leadership discussions, and ultimately serving as the senior PM lead for the comprehensive program.

⛳️ Requirements

• Over 5 years of product management experience independently overseeing complex, cross-functional product areas.

• Proven experience in building or managing B2B platform products.

• Strong technical proficiency and comfort collaborating directly with engineering on API design, data pipelines, serving infrastructure, or similar areas.

• Experience in managing external partner or customer relationships within a product capacity.

• Excellent written and verbal communication abilities, with the capability to distill complex technical and business contexts for engineering teams and executive audiences.

• Background in ad tech, retail media, or marketplace advertising, particularly from the supply/publisher perspective (preferred).

• Understanding of programmatic advertising principles, including auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure (preferred).

• Familiarity with third-party business infrastructure platforms such as white-label ad platforms, marketplace APIs, or embedded commerce products (preferred).

• Experience in driving strategic growth into new business verticals or partner segments (preferred).

• Capability to deliver results in ambiguous, high-stakes environments with shifting product scopes, technical limitations, and business requirements (preferred).

🏝️ Benefits

• Flexible work location options, including home, office, or coffee shop.

• Regular in-person events.

• Highly competitive compensation and benefits package.

• New hire equity grant.

• Annual refresh grants.

• Benefits offerings as detailed in Instacart’s benefits materials.