Senior Product Manager – B2C, Events

This is a fully remote position, open to applicants in India.

📋 Description

• Own and develop the product roadmap for B2C and Events.

• Define features for ticket tiers, promotional codes, capacity, waitlists, recurring and series events, refunds, embeddable widgets, calendar synchronization, and wallet passes.

• Transition Events from beta to general availability by managing quality, reliability, feature completeness, adoption, and revenue criteria.

• Oversee ticketing, checkout, and payment processes, including paid, free, and RSVP events, as well as multi-tier and multi-currency ticketing, discounts, taxes, refunds, and payouts.

• Establish organizer CRM capabilities and attendee data management.

• Manage event-day operations, encompassing check-in, QR scanning, offline resilience, guest lists, complimentary tickets, on-site sales, and capacity enforcement.

• Direct the attendee experience within the Client Portal across both web and mobile platforms.

• Enhance event distribution and discovery through SEO-optimized pages, social and calendar syndication, embeddable listings, marketplace, and promotional tools.

• Expand the platform through APIs, webhooks, and integrations.

• Collaborate with design and engineering teams to create intuitive, accessible, mobile-friendly, and fast interfaces.

• Conduct discovery sessions with beta organizers and convert qualitative feedback into a prioritized backlog.

• Design and analyze funnel experiments, iterating based on evidence.

• Ensure registration integrity, capacity and waitlist accuracy, payment reliability, fraud prevention, and resilience during traffic spikes.

• Work cross-functionally to launch features, drive adoption, and integrate organizer feedback.

• Define success metrics and OKRs, encompassing activation, published events, repeat-event rate, conversion, attendance, ticket volume, and revenue.

• Achieve measurable growth in published events, activated organizers, registrations, and ticket revenue.

⛳️ Requirements

• Over 7 years of experience in Product Management.

• Significant exposure to events, ticketing, marketplace, commerce, or B2B2C SaaS products.

• Proven history of guiding a product from early-stage development to scaled adoption.

• Practical experience with checkout processes, pricing and packaging strategies, payments, refunds, payouts, and fee structures.

• Familiarity with the events and ticketing sector, including platforms like Eventbrite, Luma, Meetup, and Cvent.

• Strong understanding of UI/UX principles.

• Knowledge of SaaS and B2C platform growth strategies, including user activation, engagement loops, retention, lifecycle optimization, and audience monetization.

• Experience in building and delivering impactful features for B2C platforms or content products.

• Proven ability to create intuitive, accessible, and high-quality learning experiences.

• Comfort in conducting A/B tests and structured experiments.

• Experience with behavioral data, funnel metrics, and cohort analysis.

• Ability to navigate ambiguity, incomplete data, and changing priorities.

• Proficiency in collaborating with design, engineering, data, support, marketing, and customer-facing teams.

• Bonus: experience with an events, ticketing, or community platform and demonstrable impact on organizer growth, conversion, and revenue.

🏝️ Benefits

• Global, remote-first organization.

• Opportunity to understand the intricacies of scaling a B2B SaaS startup.

• Chance to develop impactful products.

• Well-funded and profitable company.

• Engaging and passionate work environment.

• Culture focused on lean and rapid product delivery.

• Commitment to continuous and iterative improvement.