Senior Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a multi-disciplinary Activation Pod comprising Engineering, Design, Data, and Marketing collaborators.

• Take ownership of the Activation roadmap, overseeing the process from initial discovery to launch and subsequent iterations.

• Develop and enhance marketing tools, as well as the sign-up and scheduling processes, along with the incentive program framework.

• Establish and monitor funnel metrics from outreach to the first visit, categorized by channel, client, and member segment.

• Implement an experimentation initiative with well-defined hypotheses, prompt readouts, and assured rollouts.

• Formulate the member incentive strategy, including the offer, target audience, timing, and associated costs.

• Connect incentives to unit economics, cost per activated member, subsequent visits, and client return on investment (ROI).

• Evaluate and refine incentive designs within the limits of client, plan, and regulatory frameworks.

• Develop messaging and channel strategies encompassing calling, email, SMS, mobile, and additional channels.

• Facilitate technical advancements for deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking.

• Work in partnership with Marketing, Data, and Partnerships to enhance member activation efforts.

• Report directly to the Chief Product Officer.

⛳️ Requirements

• Over 5 years of product management experience, preferably in growth, activation, or lifecycle marketing.

• Proven history of influencing funnel metrics through experimentation.

• Practical experience with messaging channels such as SMS, email, and push notifications.

• Familiarity with consent and privacy regulations, including TCPA and HIPAA.

• Strong analytical skills paired with experience in using analytical tools.

• Metrics-driven mindset with a focus on optimization.

• Excellent communication abilities.

• Commercially aware; comprehends cost per outcome and incentive returns.

• Sufficient technical skills to interpret data tables, troubleshoot bugs, and engage in discussions about delivery issues with engineers.

• Compassion for cost-sensitive members facing food insecurity.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• Flexible and remote work location.

• Comprehensive Healthcare Coverage (Medical, Dental, Vision).

• 401k plan.

• Bonus opportunities.

• Access to Registered Dietitian Sessions.

• Remote-First Company culture.