Senior Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and uphold the company's SEO, GEO, and ASO product strategy.

• Collaborate with executive stakeholders to synchronize priorities and define the product vision.

• Work together with Product Management colleagues across various digital channels.

• Identify areas where AI can enhance customer experiences, content discoverability, experimentation speed, and roadmap results.

• Oversee the discoverability strategy across traditional search, generative AI platforms, conversational interfaces, and app marketplaces.

• Formulate strategies to boost visibility within generative AI platforms and conversational search, such as ChatGPT, Gemini, Perplexity, and voice assistants.

• Monitor how AI-driven search engines interpret, summarize, and present company content.

• Define and measure GEO-specific success metrics.

• Stay updated on new AI search technologies, trends, tools, and best practices.

• Manage and prioritize the SEO/GEO product roadmap.

• Lead projects from conception to launch in collaboration with engineering teams and external vendors.

• Handle SEO/GEO incident triage, issue resolution, and backlog prioritization.

• Maintain a robust backlog of user stories and requirements.

• Assess technical solutions and address implementation challenges alongside engineering and vendors.

• Analyze both quantitative and qualitative data for product improvements and roadmap investments.

• Keep abreast of industry trends in SEO, GEO, ASO, digital experiences, tools, and emerging technologies.

• Create scalable processes, templates, and frameworks.

• Foster continuous improvement through research, experimentation, competitive analysis, and performance insights.

• Manage and collaborate with SEO and discoverability partners, including BrightEdge, Botify, Yext, Ayima, AddStructure (BazaarVoice), Gummicube, and Optiversal.

⛳️ Requirements

• Significant experience in developing and implementing SEO strategies that achieve measurable organic growth for large consumer-oriented digital platforms.

• Proven track record of optimizing content and experiences for generative AI engines and conversational search platforms.

• Understanding of large language models (LLMs), prompt engineering principles, and their effects on digital discoverability.

• In-depth knowledge of SEO, GEO, technical SEO, and local search principles.

• Proven hands-on experience with AI tools, reusable skills, and agentic workflows.

• Demonstrated ability to create or scale AI-driven solutions, automations, or operational models.

• Experience utilizing data and analytics to inform product decisions and assess performance.

• Record of successfully influencing stakeholders and leading cross-functional teams.

• Excellent communication, presentation, and negotiation abilities.

• Experience operating within Agile development environments, including sprint planning, backlog management, and release processes.

• Practical experience with Jira and Agile product management methods.

• Capability to excel in a dynamic environment with changing priorities and multiple stakeholders.

• Self-motivated with strong organizational and execution skills.

• Bachelor’s degree required.

• Preferred: experience with App Store Optimization (ASO), AI-driven search performance analysis, retail/beauty/ecommerce customer experience, and GEO-specific initiatives.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Paid holidays

• 401K + matching

• Networking programs

• Career learning and development programs

• Reasonable accommodation for individuals with disabilities