Senior Product Line Manager – Cannula, Biomaterials

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Formulate and implement product line strategy that aligns with business growth goals and the changing needs of the clinical landscape.

• Evaluate market trends, customer insights, competitive intelligence, and clinical information to uncover growth potential.

• Collaborate on innovation pipelines, explore new market entries, forge strategic partnerships, and assess possible acquisition targets.

• Create product line roadmaps in partnership with commercial and technical teams.

• Oversee comprehensive product lifecycle management from inception to discontinuation.

• Collect voice-of-customer feedback and assist in clinical validation efforts.

• Prioritize customer needs while optimizing the portfolio for profitability, focus, and clinical relevance.

• Provide financial and technical rationale for product development and enhancement projects.

• Articulate product features and advantages to the sales team and support marketing strategies.

• Develop product positioning, messaging, and value propositions.

• Organize brochures, pitch decks, sales aids, and training resources.

• Facilitate engagement with key opinion leaders and support clinical research.

• Formulate go-to-market and regional launch strategies in collaboration with Sales and distribution partners.

• Manage pricing strategies and produce annual revenue forecasts.

• Track performance against yearly objectives and utilize sales, pricing, and market data effectively.

• Conduct competitive landscape assessments and contribute to business case development.

• Work closely with Sales & Service, R&D, Regulatory, Quality, Manufacturing, Marketing, and Operations teams.

• Assist in launch preparations, channel training, and internal strategic alignment.

• Identify and assess potential strategic acquisition opportunities.

• Maintain ongoing communication to gather technical, financial, and commercial insights.

• Carry out other responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in engineering, life sciences, marketing, or business is essential.

• A minimum of 5+ years of experience in the medical device sector, preferably with interventional devices (Supplier or OEM).

• Proven track record in product management and strategic marketing.

• Experience leading cross-functional teams to develop and execute product portfolio strategies.

• Strong business acumen is required.

• Ability to effectively present the organization and its products, addressing inquiries from customers, managers, and internal teams.

• Familiarity with interventional medical procedures is preferred.

• Proficient in market segmentation, competitive analysis, value-based pricing, and messaging strategies.

• Skilled in Excel-based financial modeling, Power BI dashboards, and market modeling methodologies.

• Exceptional verbal, written, and presentation capabilities.

• Professional demeanor along with a customer-focused approach.

• Capability to complete pre-employment drug screening and background/criminal checks.

• Expected travel of approximately 20% domestically and internationally.

🏝️ Benefits

• Supportive culture within a growing and dynamic work environment.

• Commitment to investing in teams to enhance skillsets and advance careers.

• Equal employment opportunity for all.

• Reasonable accommodations available for individuals with disabilities.

• Potential for hourly and salaried employment opportunities.