Senior Product & Experience Strategist – Part-Time Contract

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee an audit of the website and mobile application, focusing on the reservation process, location finder, pricing pages, and in-app customer interactions.

• Organize and execute stakeholder interviews as well as customer research involving current, potential, and past customers.

• Examine research findings, analytics, and paid media performance metrics to guide strategic decision-making.

• Lead workshops with marketing, business, and commercial stakeholders to develop the experience strategy and prioritize initiatives.

• Collaborate with design and development teams to convert recommendations into actionable requirements.

• Share insights and proposals with senior leadership, facilitating the shift from strategy formulation to execution.

• Provide a data-driven opportunity assessment that identifies customer needs, experience gaps, and significant opportunities across web and app platforms.

• Establish a web and app experience strategy that defines each channel's role throughout the customer lifecycle, including information architecture and navigation.

• Develop a prioritized, phased roadmap that connects enhancements to anticipated business impact, sequencing, and dependencies.

• Create a B2B and commercial sales journey and enablement framework.

• Produce a comprehensive requirements package ready for execution, including acceptance criteria for key enhancements, and transition it to the design and development teams.

⛳️ Requirements

• Over 10 years of experience in experience strategy, product strategy, service design, or customer experience.

• Minimum of 4 years leading end-to-end strategy engagements.

• Proven experience with web and/or mobile app roadmaps that have progressed to the build phase.

• Proficient qualitative research skills, including conducting interviews, journey mapping, and creating service blueprints.

• Ability to interpret funnel and analytics data to inform recommendations.

• Professional and polished demeanor when engaging with senior client stakeholders.

• Experience in an agency or consultancy environment, collaborating with strategy, design, and development teams.

• Familiarity with multi-location or hybrid physical/digital businesses is advantageous.

• Experience in transactional, booking, or reservation-driven commerce is a plus.

• Knowledge of performance marketing and its relationship to landing pages and app events for media reporting is beneficial.

• Background in B2B sales enablement or commercial customer journey work is a plus.

• Understanding of AEO/GEO and structured data in site strategy is desirable.

• Must be legally authorized to work in the United States at the time of application and throughout employment.

• Must not require employment visa sponsorship now or in the future.

🏝️ Benefits

• Option for remote work.

• Part-time schedule of around 20 hours per week.

• Monthly payments on a net 30-day basis.

• Commitment to a diverse, equitable, and inclusive culture.