Senior PPC Media Specialist

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take ownership of, develop, and enhance paid media strategies across platforms such as Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social channels.

• Create and oversee campaigns focused on lead generation, paid social, account-based marketing (ABM), retargeting, and product-led growth initiatives.

• Advise on budget allocation and adjustments based on performance metrics, seasonal trends, and business objectives.

• Discover opportunities within keywords, target audiences, advertising platforms, and ad formats.

• Ensure alignment of paid media initiatives with funnel stages and campaign objectives.

• Drive metrics such as Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and overall pipeline contributions.

• Collaborate with Sales and Revenue Operations to guarantee high lead quality and accurate attribution.

• Optimize campaigns for Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and pipeline velocity.

• Build, launch, and manage campaigns comprehensively across various platforms.

• Oversee campaign structure, targeting, bidding strategies, budgets, and pacing.

• Conduct keyword research and manage match types, negative keywords, and expansion of keyword lists.

• Collaborate with Product Marketing, design, and content teams on ad copy and creative assets.

• Execute structured testing on messaging, ad formats, offers, and audience segments.

• Enhance landing page performance and suggest page-level improvements.

• Develop and manage remarketing and retargeting campaigns.

• Support ABM, product-led, and sales-led initiatives with customized audience strategies.

• Monitor competitor PPC activities and convert performance data into actionable recommendations.

• Maintain dashboards and reports for leadership and stakeholders.

• Oversee paid media measurement, conversion tracking, offline conversion imports, and alignment of attribution.

• Provide weekly updates on OKR progression to the team and monthly updates to key stakeholders.

• Communicate performance metrics, insights, recommendations, risks, opportunities, and changes to stakeholders and leadership.

• Manage paid media programs across various brands with distinct Ideal Customer Profiles (ICPs) and funnel strategies.

• Balance immediate performance needs with longer-term growth and experimentation.

• Make informed trade-offs among brands, channels, and campaigns based on business impact.

⛳️ Requirements

• 5–7+ years of experience in managing PPC campaigns, preferably in B2B SaaS.

• Hands-on expertise with Google Ads and LinkedIn Ads.

• Extensive experience with advanced bidding strategies such as tROAS, tCPA, and value-based bidding.

• Proficient in audience layering, exclusions, and activating first-party data.

• Strong grasp of demand generation funnels and lead qualification processes.

• Experience in optimizing campaigns based on downstream metrics (MQL → SQL → Revenue).

• Comfortable working with data, dashboards, and performance analysis.

• Familiarity with ABM platforms (e.g., 6sense, Demandbase) is preferred.

• Knowledge of marketing automation and CRM tools (HubSpot, Marketo, Salesforce Marketing Cloud) is preferred.

• Experience in supporting product-led growth or free trial initiatives is preferred.

• Understanding of SEO, conversion rate optimization (CRO), and landing page optimization is preferred.

• Experience managing monthly ad budgets for multiple brands is preferred.

🏝️ Benefits

• Equal opportunity employer.

• Remote work arrangement.