Lead Marketing Manager – Focus on Performance Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Position the digital agency within the market and create value propositions tailored to target audiences.

• Assist in the market introduction of new products and services.

• Work collaboratively with all departments and the Sales team to strategically enhance the customer journey.

• Develop and oversee lead funnels.

• Optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn in accordance with established KPIs.

• Further refine the tracking taxonomy and ensure precise attribution.

• Create impactful reports for management and the team.

• Plan and execute cross-channel campaigns encompassing SEA, social media, newsletters, LinkedIn, and events.

• Generate topics and content for websites, social media platforms, newsletters, and campaigns.

• Design automated customer journeys and manage email campaigns using Brevo and Close CRM.

• Identify and implement innovative channels, tools, and trends, especially in the AI domain.

• Plan, execute, and follow up on industry events, presentations, and webinar series.

• Assess formats based on cost per lead and conversion rate.

• Provide subject-matter expertise, coaching, feedback, and knowledge sharing to the Digital Marketing team.

• Support strategy, conceptualization, optimization, and client-specific matters; operational execution remains with the team.

⛳️ Requirements

• A degree in Marketing, Communications, Business Administration, or a comparable qualification.

• A minimum of 6 years of professional experience in B2B marketing with mid-sized clients, preferably in an agency, SaaS, or digital environment.

• A solid understanding of working on client projects.

• Strong knowledge of performance marketing, marketing automation, and web analytics.

• Experience in content development, campaign planning, and campaign management.

• Experience in functional leadership, coaching, or mentoring marketing colleagues.

• Proficient use of common marketing, tracking, and CRM tools, including Google Ads, Meta Business Suite, Google Analytics, Brevo, Close CRM, and Canva.

• A strong affinity for numbers with the ability to independently interpret KPIs.

• Excellent execution skills.

• A structured, independent, and results-oriented approach to work.

• A passion for AI-assisted working methods, ideally with initial practical experience utilizing AI tools or conducting AI-based analyses.

🏝️ Benefits

• Remote work from home within Germany or the option to work from the modern office in Offenburg.

• Licenses for Vusyon, Claude, ChatGPT, Copilot, and other AI tools.

• Company pension scheme with a 20% employer contribution.

• Hansefit membership or a €50 monthly Spendit Card benefit.

• 30 days of annual leave, plus Christmas Eve and New Year’s Eve off.

• Additional vacation days based on length of service.

• Jobticket or JobRad.

• Quarterly all-hands events, summer party, and Christmas party.

• Flat hierarchies, rapid decision-making, and an open team environment.