Senior B2B Paid Media Buyer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the paid acquisition strategy across platforms such as Meta, Google, LinkedIn, X, CTV, and other channels.

• Develop, launch, and enhance campaigns with hands-on involvement.

• Determine budget distribution and scale campaigns based on performance efficiency.

• Guide creative hypotheses, establish a testing roadmap, and create a feedback loop with the internal creative team.

• Link ad performance to post-click results in collaboration with CRO, Sales, and Marketing.

• Guarantee attribution accuracy and monitor lead quality, lead response time, SALs, and SQLs.

• Challenge assumptions about targeting and ideal customer profiles using performance data.

• Measure performance using metrics such as cost per MQL, MQL meetings conducted, cost per MQL meeting, Marketing SQLs, cost per Marketing SQL, and pipeline quality.

• Work together with the Head of Marketing, CEO, creative strategist, designer, video editor, copywriter, CRO, Sales, Sales Ops, and the Marketing Team.

• Stabilize performance, scale successful channels, and progress toward a Growth Lead position.

⛳️ Requirements

• Senior-level, hands-on experience in managing paid acquisition, with a strong focus on Meta.

• Proven history of scaling expenditure while maintaining or enhancing downstream metrics such as meetings, SQLs, and pipeline quality.

• Proficient in HubSpot, particularly in attribution and reporting.

• Daily proficiency in AI for analysis, reporting, copy iteration, and dashboard creation.

• Comfortable with ambiguity and willing to take ownership.

• Experience in B2B demand generation, particularly in lead generation within a sales-assisted funnel (strong asset).

• Practical experience with LinkedIn, Google, X, or CTV (strong asset).

• Availability to work from 9 AM to 5 PM EST, aligning with U.S. business hours based on the client's time zone.

• Proficient in English for professional purposes.

• Resume must be submitted in English and PDF format.

• Completion of the application form and submission of a skills video is required.

• Candidates should reside in LATAM, Africa, or Eastern Europe.

🏝️ Benefits

• Opportunity for advancement into a Growth Lead role with a dedicated team supporting the position.

• Full-time commitment of 40 hours per week.

• Flexible remote work arrangement.