Founding Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of performance and growth marketing initiatives from inception.

• Initiate, oversee, and enhance paid acquisition efforts across LinkedIn, Meta, Google, retargeting, and other emerging platforms.

• Manage media expenditure and make strategic channel decisions informed by pipeline quality, acquisition economics, and revenue data.

• Develop a dynamic creative testing framework encompassing video, user-generated content (UGC), founder-led creative, static advertisements, customer testimonials, use-case creative, case studies, and landing page designs.

• Enhance the user journey from advertisement to landing page, demo or trial, and ultimately to activation.

• Design and implement landing pages while collaborating with Product and Design teams to minimize conversion friction.

• Oversee campaign tracking, including UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting.

• Design and execute A/B and multivariate tests across various elements including creative, copy, target audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix.

• Identify signals for ideal customer profiles (ICP), personas, use cases, pain points, messaging, offers, and targeting strategies; document insights into comprehensive playbooks.

• Collaborate with Product and Revenue teams to enhance activation, self-serve conversion, trial-to-paid pathways, in-product prompts, and lifecycle nudges.

• Leverage AI, no-code/low-code tools, enrichment, workflow automation, and light scripting to accelerate testing velocity.

• Work directly with company founders and collaborate with Product, Design, Sales, and Revenue Operations teams.

• Create a sustainable paid acquisition engine, establish credible campaign-to-CRM attribution, maintain a weekly experiment schedule, drive conversion improvements, develop a growth scorecard, and document a comprehensive growth playbook.

⛳️ Requirements

• 4-8+ years of direct experience in performance marketing, growth marketing, or demand generation, preferably within B2B SaaS, AI, HR Tech, recruiting technology, or other high-growth tech sectors.

• Proven history of independently managing and scaling paid media budgets of approximately $50K-$250K+ per month across LinkedIn, Meta, Google, or similar platforms.

• Extensive hands-on experience with advertising platforms, including management of campaigns, audience targeting, conversion tracking, creative testing, budgets, bids, and optimization strategies.

• Capability to link channel expenditures to downstream funnel performance, opportunity generation, pipeline, and annual recurring revenue (ARR).

• Strong grasp of funnel economics, covering cost per lead (CPL), customer acquisition cost (CAC), lifetime value (LTV), CAC payback period, conversion rates, pipeline velocity, and marginal acquisition efficiency.

• Experience in creating and refining landing pages, forms, demo flows, or trial experiences with a strong focus on conversion rate optimization (CRO).

• Excellent creative instincts and judgment regarding copywriting.

• Familiarity with testing formats such as video, UGC, creator-led, founder-led, or short-form paid creative.

• Proficiency in analytics, dashboards, CRM data, experimentation processes, attribution, and managing imperfect early-stage datasets.

• Ability to swiftly transition from hypothesis formulation to execution, data analysis, insights extraction, and subsequent testing.

• Strong written communication skills with the ability to articulate customer pain points into compelling, high-converting messaging.

• A builder's mentality characterized by high ownership, low ego, sound judgment, and a preference for developing playbooks.

• Bonus: Experience in early-stage B2B SaaS performance marketing, HR Tech, recruiting technology, AI, developer tools, enterprise SaaS, complex B2B marketing, UGC/creator/customer-proof/founder-led creative initiatives, listed marketing platforms, lightweight automation, product-led growth (PLG) experiments, and systematic AI tool utilization.

🏝️ Benefits

• Detailed base salary, performance incentives, equity or long-term participation, and benefits will be discussed with qualified candidates and finalized according to experience, location, and employment structure.

• Opportunity for advancement to broader Head of Growth leadership roles as Neuroscale continues to expand.