Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget tracking against quarterly and annual goals.

• Conduct monthly and quarterly reviews with senior stakeholders, discussing results, trade-offs, risks, and next steps.

• Guide client discussions towards decisions, priorities, and committed actions.

• Lead AI-enhanced campaign strategies, creative testing, and measurement.

• Oversee and expand a portfolio of 4-7 B2B clients as the primary strategic liaison.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Facilitate calls, set agendas, manage discussions, and address challenging questions in real-time.

• Proactively communicate progress, risks, and recommendations before clients inquire.

• Ensure follow-through so that each discussion concludes with clear actions, owners, and timelines.

• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain the integrity of conversion tracking throughout GA4, GTM, and CRM.

• Identify performance issues in tracking, structure, bidding, creative, and demand.

• Prioritize tasks based on business impact, effort, and feasibility; conduct quality assurance on everything before launch.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in B2B paid media, including at least 1 year in B2B SaaS.

• Previous experience in a client-facing strategy role where you managed communication, beyond mere execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct responsibility for managing at least $50k in monthly ad spend across various accounts.

• Expertise in Google Ads, along with proficiency in at least one of LinkedIn, Meta, or Microsoft Ads.

• Solid understanding of GA4, GTM, and CRM attribution (HubSpot, Salesforce).

• Strong written and verbal communication skills, capable of leading senior-level calls and defending recommendations under pressure.

• Availability for 4 overlapping hours within the 9am - 5pm EST timeframe.

• Full-time Canadian residents are required for eligibility in comprehensive health, dental, and eye care benefits.

🏝️ Benefits

• This position is fully remote.

• Enjoy 5 weeks of paid time off.

• Competitive salary accompanied by quarterly bonuses.

• Flexible working hours (requires 4 overlapping hours within the 9am - 5pm EST window).

• Paid training opportunities (schools, events, conferences).

• Comprehensive health, dental, and eye care benefits available exclusively for full-time Canadian residents.