Senior PPC Executive – Google Ads

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the daily performance of Google Ads accounts for a diverse range of clients.

• Develop, monitor, and enhance Search, Performance Max, Demand Generation, Display, and YouTube campaigns as needed.

• Conduct keyword research, review search terms, and manage negative keywords.

• Track budgets, bidding strategies, targeting, creative assets, and overall campaign performance.

• Assist in boosting qualified lead volume, lowering cost per lead, and improving conversion rates.

• Identify areas of wasted spend, tracking issues, and potential campaign enhancements.

• Create and evaluate ad copy, campaign structures, targeting strategies, and landing-page concepts.

• Aid in the formulation of comprehensive testing and optimization plans.

• Utilize Google Ads, GA4, and Google Tag Manager to assess performance and inform campaign decisions.

• Review lead quality or CRM data when available.

• Generate precise performance reports that include clear insights and recommended actions.

• Participate in client meetings and communicate campaign performance in an accessible manner.

• Collaborate with design and content teams to brief new campaign materials.

• Partner with the Meta Ads specialist to ensure that paid channels align with the broader strategy.

• Maintain thorough documentation of account changes, tests, and significant decisions.

• Stay updated on relevant developments in Google Ads and share valuable insights with the team.

• Cultivate an understanding of assigned clients and their objectives.

• Take responsibility for the daily management of accounts.

• Ensure accurate budgets, checks, reporting, and account documentation are maintained.

• Identify opportunities to minimize wasted spend and enhance campaign performance.

• Develop clear testing plans.

• Gain insights into lead quality and post-enquiry outcomes.

• Clearly communicate account performance to colleagues and clients.

• Progress towards a Paid Search Manager position.

⛳️ Requirements

• Minimum of two years of hands-on experience managing Google Ads campaigns.

• Experience with Search and Performance Max campaigns.

• Proven track record in managing lead-generation campaigns for service-oriented businesses.

• Strong understanding of keyword research, search terms, bidding, budgets, and campaign structure.

• Familiarity with GA4 and conversion tracking.

• Ability to analyze data and translate it into actionable strategies.

• Methodical and organized approach to account management.

• Excellent written and verbal communication abilities.

• Confidence to engage in internal and client discussions.

• High attention to detail.

• Capability to manage multiple accounts and priorities in a remote working context.

• Eligibility to work in the UK.

• Please note that we cannot offer visa sponsorship for this role.

🏝️ Benefits

• A fully remote role based in the UK.

• Flexible working hours with agreed core availability.

• 28 days of annual leave, not including UK public holidays.

• Membership in a health plan.

• Employer contributions to pension plans.

• Team events and away days.

• Opportunities for training and professional development.

• Support from experienced colleagues across paid media and the broader patient journey.

• Clear pathways to advance toward a Paid Search Manager role.

• The opportunity to work within a well-established agency that specializes in a unique and expanding sector.