Senior Platform Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitate discovery sessions with marketing, digital, IT, and product stakeholders to establish business objectives and align them with MarTech-driven customer experience outcomes.

• Create platform activation roadmaps that encompass use cases, dependencies, data flows, content specifications, and quantifiable KPIs.

• Convert intricate technical capabilities into actionable strategies for marketing and business teams.

• Conduct maturity assessments in areas such as personalization, content operations, data readiness, testing/optimization, and marketing automation.

• Act as a subject matter expert in Sitecore, Optimizely, Contentstack, CDP, experimentation, real-time decision-making, and AI-enhanced personalization platforms.

• Evaluate clients’ current platform usage and pinpoint opportunities to integrate data, content, automation, and analytics.

• Transform strategy into platform configurations, integration specifications, and implementation plans with strategists, architects, and technical teams.

• Develop frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance.

• Establish personalization strategies involving audience segmentation, journeys, triggers, content decision-making, and testing methodologies.

• Collaborate with creative and content teams to ensure messaging and content structures align with platform capabilities.

• Serve as a strategic advisor and platform champion for senior marketing and digital leaders.

• Work closely with client partners, project managers, designers, engineers, and analysts to synchronize strategy and execution.

• Present recommendations, insights, and roadmaps to executive stakeholders.

• Contribute to new business initiatives, vision presentations, RFP submissions, and workshop facilitation.

• Foster thought leadership, assist in business development, mentor team members, and enhance the Strategy competency.

⛳️ Requirements

• 5–10+ years of experience in digital strategy, MarTech consulting, CX/UX strategy, or marketing operations.

• Practical knowledge of MarTech platforms, including CMS, CDP, DAM, marketing automation, and testing/optimization tools.

• Demonstrated ability to convert business goals into actionable digital strategies and platform activation plans.

• Experience in defining content architecture, governance models, and personalization initiatives.

• Strong analytical skills with the ability to interpret data and shape measurable KPIs.

• Excellent communication skills, with a talent for building trust among both technical and non-technical stakeholders.

• Experience working within or providing consulting services for enterprise organizations with intricate stakeholder dynamics.

• Familiarity with AI-driven content generation processes, journey orchestration, and predictive analytics.

• Knowledge of privacy, compliance, and consent management frameworks.

• Experience in customer journey mapping, service design, or product strategy.

• Certifications in Sitecore, Optimizely, Contentstack, or other prominent digital experience platforms.

🏝️ Benefits

• Some travel required based on client and business needs.