Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly calls with clients to discuss performance, strategies, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and mitigate account risks and capitalize on opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and implement improvements.

• Create testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write compelling direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimentation.

• Develop creative and messaging hypotheses based on performance data.

• Collaborate with video editors and provide creative guidance.

• Utilize AI tools to enhance research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report directly to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with a strong focus on Meta advertising.

• Proven experience in managing multiple client accounts while leading strategic conversations.

• Demonstrated ability to drive campaigns toward specific performance goals while ensuring client retention.

• Excellent direct-response copywriting skills, including for ads and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus.