Senior Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily paid social and video campaigns across platforms like Meta, TikTok, and YouTube, which includes campaign setup, budget management, audience targeting, and optimization focused on incrementality KPIs.

• Design and implement the creative testing strategy, encompassing briefs, test launches, and analysis of results.

• Utilize Claude, Gemini, and internal AI processes for strategic research and operational tasks.

• Collaborate with the AVP of Growth to enhance and refine AI workflows.

• Create and sustain weekly and monthly reports on creative performance marketing.

• Work alongside the Brand and Creative teams to determine asset requirements and convert performance insights into creative guidance.

• Conduct holdout, geo-split, and incrementality tests, supporting the AVP of Growth in analyzing results against platform-reported data.

• Discover new formats, placements, and platform features for experimentation.

• Ensure final oversight for accurate and timely launches of AI-automated campaign operations.

• Implement data-driven marketing campaigns that enhance brand awareness, consideration, loyalty, and overall company growth.

⛳️ Requirements

• A minimum of 3 years of direct performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.

• Proficient in incrementality and/or MMM to assess genuine lift or causal performance.

• Comfortable working with performance data, including pivot tables and dashboards.

• Practical fluency in AI, utilizing LLMs and AI tools for briefs, copy variations, creative iterations, and reporting.

• Excellent written and verbal communication skills.

• Preferred: Experience in marketplace, resale, ecommerce, or DTC industries.

• Preferred: Familiarity with tools like Motion, Pencil, Smartly, or AdCreative.

• Preferred: Proficiency in SQL or experience extracting data from Snowflake or BigQuery.

• Preferred: Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop.

• Preferred: Experience with mobile app install campaigns, including AppsFlyer or Branch.

• Preferred: Interest in or knowledge of sneakers, streetwear, and resale markets.

🏝️ Benefits

• 401K

• Paid time off

• Dental insurance

• Medical insurance

• Vision insurance

• Disability insurance

• Life insurance options