Head of Performance Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assume complete strategic and operational control of performance marketing.

• Develop the performance marketing team from scratch, establishing roles, recruiting, and nurturing team members.

• Take operational ownership of the Google, Meta, and Pinterest channels.

• Oversee campaign structure, budget distribution, and daily optimization efforts.

• Create a tracking and attribution model for both online and showroom sales.

• Implement comprehensive tracking and conduct incrementality testing.

• Profitably expand an eight-figure brand across five countries using multi-million-euro media budgets.

• Focus on contribution margin and acquiring new customers instead of platform ROAS.

• Strategically plan and continuously modify budget, pacing, and channel mix for Black Friday and significant sales campaigns.

• Collaborate closely with creative production, CRM, and the online store.

• Provide insights on effective messaging, target audiences, and formats.

• Work directly with the founders and executive team.

⛳️ Requirements

• Several years of experience in performance marketing with direct responsibility for budget and P&L, preferably in e-commerce or D2C.

• Expertise in Google Ads and Meta Ads through day-to-day operational engagement.

• Experience with Pinterest is advantageous.

• Familiarity with server-side tracking, Conversion APIs, and incrementality testing.

• An entrepreneurial mindset with a solid understanding of contribution margin and cash flow.

• A hands-on approach to work.

• Experience in building or leading a team, or a strong track record indicating preparedness to do so.

• Proficient in both German and English.

• Experience with high-ticket products and extended purchase cycles is beneficial but not mandatory.

🏝️ Benefits

• Work from anywhere that maximizes your productivity (remote).

• Receive an equity stake in the company.

• Enjoy freedom and ownership: manage your own responsibilities, budget, and decision-making authority.

• Contribute to an established eight-figure brand with significant growth potential.

• Oversee multi-million-euro media budgets and capitalize on genuine scaling opportunities.

• Collaborate with a direct, action-oriented team.