Head of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand generation function's pipeline, revenue targets, budget, and current team.

• Assess the existing channel mix and team within the first 60–90 days to determine what should be retained, revamped, or discontinued.

• Transition measurement and programs from an outdated MQL/form-fill model to signal- and intent-driven marketing strategies.

• Initiate at least one new channel, such as GEO/AEO, dark social, community-led growth, or agentic outbound.

• Integrate AI and agentic tools into content production, lead scoring and routing, outbound sequencing, and reporting processes.

• Collaborate with Sales leadership on defining funnel metrics, SLAs, and ensuring conversion quality.

• Provide regular updates to the CPO regarding performance and resource requirements.

⛳️ Requirements

• Proven experience in modernizing or revitalizing an existing demand generation function.

• Personal experience with AI or agentic tools to enhance a marketing workflow, showcasing a specific before/after example.

• Successfully launched a channel beyond the conventional paid/SEO/social framework in the past two years.

• Demonstrated experience in managing a pipeline or revenue target.

• Proven ability to make budget reallocation decisions based on analytical evidence.

• Experience leading a team of specialists or directors, including navigating a leadership transition.

• Must possess the ability to work from within the United States.

• Must have current authorization to work in the United States.

🏝️ Benefits

• Equity.

• Comprehensive medical, dental, and vision coverage.

• Generous paid parental leave.

• Flexible PTO.

• Local retirement or savings plans, including 401(k) in the U.S.

• Diverse and inclusive work environment.