Digital Search Specialist – PPC, SEO

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Execute daily SEO tasks across various client websites

• Collaborate with the web team to implement technical SEO enhancements

• Conduct on-page optimization, which includes metadata, internal linking, and content improvements

• Enhance content performance through keyword research, intent mapping, and optimization

• Track rankings, traffic, and engagement to identify opportunities for improvement

• Create, manage, and optimize Google Ads campaigns

• Test keywords, advertisements, audiences, and landing pages to boost performance

• Oversee budgets, bids, and performance to ensure efficient spending and returns

• Coordinate paid activities with organic search and broader campaigns

• Integrate AIO and GEO principles into SEO and content strategies

• Assist in optimizing for generative search experiences, summaries, and answer-driven discovery

• Keep abreast of AI-influenced search changes and offer actionable recommendations

• Analyze performance using GA4, Google Search Console, and advertising platforms

• Monitor KPIs and highlight issues or opportunities

• Provide performance insights to the pod and Pod Lead

• Utilize data to guide decisions and prioritize tasks

• Function as an embedded specialist within a pod alongside content, web, and client services

• Complete assigned tasks punctually and to a high standard

• Share search insights during pod discussions and planning sessions

• Foster continuous improvement in processes, documentation, and methodologies

• Carry out other responsibilities as needed

⛳️ Requirements

• Demonstrated hands-on experience in delivering SEO and PPC

• Strong familiarity with Google Ads, GA4, and Google Search Console

• Practical knowledge of contemporary search behavior and AI-influenced outcomes

• Capacity to manage multiple priorities across various client accounts

• Exceptional attention to detail and commitment to quality delivery

• Experience in an agency setting with B2B/B2C clients (preferred)

• Background in working within a pod or cross-functional team (preferred)

• Understanding of technical SEO concepts and website platforms (preferred)

• Knowledge of CRO and landing page optimization (preferred)

• Ability to collaborate effectively with diverse personality types and communicate across the organization

• Commercially savvy and focused on outcomes

🏝️ Benefits

• Flexible remote work arrangement