Senior Performance Marketing Manager, Spain

This is a fully remote position, open to applicants in Spain, +2 more countries.

📋 Description

• Lead the paid acquisition initiatives.

• Oversee Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen, managing everything from strategy and structure to daily optimization.

• Develop and expand campaigns for the entire course portfolio as well as for new course launches.

• Administer budgets and bidding strategies targeting cost-per-lead (CPL) and cost-per-enrollment metrics.

• Ensure the implementation of conversion tracking, offline conversion imports, and attribution to support optimization for actual enrollments.

• Collaborate with external agency partners and Google representatives.

• Plan, initiate, and enhance Meta campaigns for both prospecting and retargeting efforts.

• Brief, evaluate, and refine ad creatives in partnership with design and content teams.

• Discover, test, and assess emerging advertising channels such as ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit.

• Execute a structured testing roadmap across various channels, audiences, landing pages, and creative assets.

• Monitor, analyze, and report on paid performance from impressions to enrollments.

• Utilize HubSpot to link ad expenditures to lead quality and enrollment results.

• Construct AI-driven workflows and automations for reporting, audits, creative iterations, and campaign management.

• Work in conjunction with SEO, content, CRO, and program teams to enhance paid strategy and campaign activities.

⛳️ Requirements

• Minimum of 4 years of direct performance marketing experience, with Google Ads as the primary focus.

• Demonstrated history of managing substantial budgets and profitably scaling campaigns, ideally in lead generation, education, or B2C sectors.

• Proficient in Meta Ads.

• Experience with HubSpot CRM or a similar CRM tool.

• Familiarity with utilizing CRM data to improve campaign performance.

• Strong understanding of conversion tracking, GA4, Google Tag Manager, and attribution models.

• Practical experience in developing AI-driven workflows or automations, such as with Make, Zapier, n8n, or AI assistants.

• Native-level proficiency in German.

• C1 level proficiency in English, both written and spoken.

• Possess an analytical, experimental, ownership-driven, mission-oriented, and growth-focused mindset.

🏝️ Benefits

• Fully remote work opportunity within Germany, Spain, or Austria.

• Up to 180 days of work outside Germany, within Europe.

• Flexible core working hours.

• Permanent employment contract.

• 30 paid vacation days.

• An additional half-day off to celebrate your birthday.

• In-person team gatherings at least twice a year at Coding Campus Berlin/Berlin headquarters.

• Access to the WBS GRUPPE learning catalog.

• LinkedIn Learning access.

• Supportive, innovative, and diverse team culture.

• Flexible working arrangements.

• Inclusive workplace environment.