Senior Performance Marketing Manager – SEA/PPC

This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Manage and provide guidance for your own portfolio of clients, both online and in person, with independence.

• Take charge of client strategies and outcomes.

• Create paid media strategies, conduct market analyses, and perform account audits for Google Ads and Social Ads.

• Develop and enhance accounts across various platforms throughout the complete marketing funnel.

• Oversee Google campaigns across Search, Performance Max, Demand Gen, Shopping, and AI Max, along with Meta campaigns utilizing Advantage+.

• Utilize additional platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest as per client requirements.

• Strategically manage platform automation via Smart Bidding, Performance Max, AI Max, and Advantage+.

• Assist in designing and advancing tracking setups.

• Aid clients with Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI).

• Present proposed measures and concepts to clients.

• Conduct internal training sessions for clients.

• Offer professional support to working students and trainees.

• Utilize the internal AI Kit for analysis, reporting, and creative iterations.

⛳️ Requirements

• Several years of professional experience in SEA/PPC, ideally around five years.

• Proven track record in managing accounts successfully.

• Strong knowledge of Google Ads and Microsoft Advertising.

• Familiarity with Performance Max, Demand Gen, and AI Max for Search.

• Experience with Smart Bidding and automated campaigns.

• Knowledge of feed and PPC tools like Google Merchant Center, Channable, or Channelpilot.

• Strong negotiation and presentation skills.

• Independent, dependable, and goal-oriented work ethic.

• Capacity to manage multiple accounts at the same time.

• Cross-channel perspective and understanding of comprehensive online marketing strategies.

• Proficient in MS Office, especially Excel, PowerPoint, and Word.

• Fluent in written and spoken German (C2 level).

• Experience in Paid Social, particularly with Meta Ads including Advantage+ and LinkedIn Ads, is a plus.

• Familiarity with additional platforms like TikTok or Pinterest is advantageous.

• Knowledge of GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data is beneficial.

• Good command of English is an advantage.

🏝️ Benefits

• Flexible working hours and location options.

• Choice of MAI Group locations: Augsburg, Hamburg, Berlin, Paderborn, Cologne, Munich, and Vienna.

• Personalized training and development opportunities.

• Participation in digital marketing events.

• Transparent company philosophy.

• Long-term employment and enduring professional relationships.

• Modern office environments.

• Sports sessions at the Augsburg location.

• Individual coaching available.

• Complimentary drinks, fruit, sweets, and after-work beer.

• Team-building events.

• Close-knit, collaborative teamwork.