Senior Performance Marketing Manager – SEA/PPC

This is a fully remote position, open to applicants in Germany.

📋 Description

• Manage and advise your own client portfolio independently, both digitally and in person.

• Take ownership of strategy and outcomes.

• Create paid media concepts, conduct market analyses, and perform account audits for Google Ads and Social Ads.

• Establish and continuously enhance accounts across platforms throughout the entire marketing funnel.

• Oversee Google campaigns including Search, Performance Max, Demand Gen, Shopping, and AI Max, along with Meta Advantage+.

• Utilize additional platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest based on client needs.

• Strategically manage platform automation through Smart Bidding, Performance Max, AI Max, and Advantage+.

• Assist in the planning and further development of tracking setups.

• Aid clients with Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI).

• Present proposed measures and concepts to clients and take responsibility for their execution.

• Conduct in-house training sessions for clients.

• Provide professional support to working students and trainees, sharing your expertise.

• Leverage the internal AI Kit for analysis, reporting, and creative iteration.

⛳️ Requirements

• Several years of experience in SEA/PPC, ideally around five years.

• Proven success in managing accounts.

• Extensive knowledge of Google Ads and Microsoft Advertising.

• Familiarity with Performance Max, Demand Gen, and AI Max for Search.

• Experience with Smart Bidding and managing automated campaigns.

• Knowledge of feed and PPC tools such as Google Merchant Center, Channable, or Channelpilot.

• Strong negotiation and presentation skills.

• Independent, reliable, and goal-oriented work ethic.

• Ability to manage and oversee multiple accounts.

• Cross-channel thinking and an understanding of the role of SEA/PPC within a comprehensive online marketing strategy.

• Proficient in MS Office, particularly Excel, PowerPoint, and Word.

• Fluent in written and spoken German (C2 level).

• Good command of English is an advantage.

• Experience in Paid Social, especially Meta Ads (including Advantage+) and LinkedIn Ads, is a plus.

• Familiarity with additional platforms like TikTok or Pinterest is a benefit.

• Knowledge of tracking and measurement, including GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data.

🏝️ Benefits

• Flexible working hours and choice of workplace.

• Access to MAI-Group locations in Augsburg, Hamburg, Berlin, Paderborn, Cologne, Munich, and Vienna.

• Personalized professional development, active continuing education, and growth opportunities.

• Involvement in and hosting of digital marketing events.

• Transparent company philosophy with continuously evolving structures, processes, and mindset.

• Long-term employee relationships.

• Strong team cohesion.

• Modern office environments.

• Sports sessions available at the Augsburg location.

• Individual coaching sessions.

• Complimentary drinks, fruit, sweets, and after-work beer.

• Team events.