Senior Performance Marketing Manager, SEA / PPC

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of managing and advising a diverse portfolio of clients, engaging both digitally and face-to-face.

• Assume responsibility for the strategy and performance of the accounts you manage.

• Create paid media strategies, conduct market analyses, and perform account audits for Google Ads and Social Ads.

• Build and enhance accounts across various platforms and throughout the entire marketing funnel.

• Oversee automated platform functionalities including Smart Bidding, Performance Max, AI Max, and Meta Advantage+.

• Assist in the design and continuous development of tracking setups.

• Offer support for Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI).

• Present proposed initiatives and concepts to clients.

• Conduct in-house training sessions for clients.

• Provide expertise and support to working students and trainees.

• Utilize the internal AI Kit for analysis, reporting, and creative iterations.

⛳️ Requirements

• Several years of experience in SEA/PPC, ideally around five years.

• Proven success in managing client accounts.

• Strong expertise in Google Ads and Microsoft Advertising.

• Familiarity with Performance Max, Demand Gen, and AI Max for Search.

• Experience with Smart Bidding and managing automated campaigns.

• Knowledge of Google Merchant Center, Channable, or ChannelPilot.

• Confident in negotiations and presentations.

• Independent, reliable, and results-driven work style.

• Ability to manage multiple accounts effectively.

• Cross-channel mindset with an understanding of comprehensive online marketing strategies.

• Proficient in MS Office, especially Excel, PowerPoint, and Word.

• Fluent in written and spoken German (C2 level).

• Proficiency in English is a plus.

• Experience in Paid Social, particularly with Meta Ads including Advantage+, is advantageous.

• Familiarity with LinkedIn Ads and optionally TikTok or Pinterest is beneficial.

• Knowledge of GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data is a plus.

🏝️ Benefits

• Flexible working hours.

• Mobile working options.

• Opportunities for workations.

• Tailored professional development opportunities.

• Attendance at conferences.

• Company celebrations and team-building events.

• Access to WorkLifePortal promoting mental and physical well-being.

• Company pension scheme with employer contributions.

• JobRad bicycle leasing program.

• Corporate benefits.

• Complimentary drinks, snacks, fruit, and muesli available at MAI offices.