Head of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete pipeline engine, encompassing continuous digital initiatives, brand and thought leadership enhancement, digital events, and sales development.

• Enhance MQL-to-SQL conversion through comprehensive campaign architecture across the entire funnel.

• Collaborate with Marketing Ops and RevOps on tasks related to attribution, lead routing, and funnel reporting using HubSpot and Salesforce.

• Oversee paid media budgets and take responsibility for program ROI and CAC reporting.

• Create account-based initiatives aimed at boosting engagement and accelerating the pipeline.

• Lead the distribution of content across owned, earned, and paid media channels.

• Work together on webinars, whitepapers, case studies, solution briefs, and sequences of digital content.

• Drive brand promotion through employee advocacy, co-marketing with partners, and increasing executive visibility.

• Manage the strategy, promotion, speaker coordination, production, and post-event nurturing for webinars.

• Expand the scope of virtual summits, customer spotlights, and partner webinars.

• Experiment with digital human and AI avatar functionalities.

• Oversee and nurture the SDR team and, if applicable, the AI SDR platform.

• Establish quota frameworks, outreach sequencing, and ensure performance accountability.

• Implement AI SDR tools such as Unify, 11x, and Clay.

• Develop processes for inbound-to-SDR handoffs and feedback loops for lead quality.

• Define territory and account coverage strategies in collaboration with Sales leadership and RevOps.

• Maintain SDR dashboards and provide weekly reports on meetings booked, pipeline contribution, and revenue sourced by SDRs.

• Report directly to the VP of Revenue Marketing and work alongside Sales, RevOps, and Marketing leadership.

• Take ownership of marketing-sourced and marketing-influenced pipeline efforts for both new logos and expansions.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing.

• A minimum of 4 years in a senior leadership position.

• Bachelor's degree in business, marketing, or a related discipline.

• Demonstrated success in developing and scaling integrated demand programs that yield measurable pipeline growth within mid-market and enterprise sales environments.

• Experience in managing or closely collaborating with SDR or BDR teams.

• Solid understanding of both inbound and outbound pipeline models.

• Background in content-driven and thought leadership demand initiatives.

• Practical experience with HubSpot and Salesforce, particularly in attribution, lead routing, and funnel reporting.

• Capability to effectively integrate AI into individual and team workflows.

• Data-driven collaboration with Sales, RevOps, and Marketing leadership.

🏝️ Benefits

• Remote-first workplace culture.

• Three weeks of vacation starting from the first year.

• Wellness days and holidays for rejuvenation.

• Parental leave provided.

• Comprehensive benefits package.

• Monthly technology stipend.

• Opportunities for recognition and career development.

• Competitive salary structure.