Integrated Demand Generation Specialist III

This is a fully remote position, open to applicants in United States.

📋 Description

• Plan, coordinate, and implement integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.

• Oversee campaign calendars, milestones, dependencies, approvals, and launch schedules.

• Convert channel strategies into executable plans with clear deliverables and success metrics.

• Collaborate with marketing strategists, creative teams, analytics partners, and external agencies to execute campaigns.

• Identify and address execution challenges while upholding campaign quality and timelines.

• Create and manage an A/B testing roadmap focused on optimizing conversion rates.

• Design and conduct experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys.

• Establish hypotheses, testing methodologies, and performance metrics.

• Analyze experimental results and translate insights into actionable recommendations.

• Develop dashboards, funnel reports, and performance scorecards.

• Create and implement lifecycle marketing initiatives to boost product adoption, engagement, retention, monetization, and cross-selling opportunities.

• Formulate audience segments, personalized journeys, automated triggers, and targeted messaging strategies.

• Leverage generative AI, automation, and agentic workflows to enhance campaign planning, execution, analysis, and reporting.

• Develop reusable AI prompts, templates, workflows, and lightweight agents.

• Identify automation opportunities and implement scalable AI solutions.

• Manage creative agency workflows from campaign briefing to final asset delivery.

• Coordinate creative production across web, lifecycle, and paid media channels.

• Ensure assets align with channel specifications, campaign goals, and launch timelines.

• Monitor deliverables, identify risks, and resolve production dependencies.

• Maintain alignment among internal stakeholders and external creative partners.

⛳️ Requirements

• 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.

• Proven track record executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels.

• Hands-on experience in developing lifecycle marketing programs linked to product adoption, engagement, retention, monetization, or cross-selling.

• Demonstrated experience in designing, executing, and assessing A/B testing and CRO initiatives.

• Experience in coordinating creative agencies, marketing stakeholders, and campaign deliverables.

• Strong analytical abilities with experience in developing marketing dashboards, funnel reports, and performance scorecards.

• Practical experience utilizing generative AI, marketing automation, or agentic workflows to enhance marketing execution.

• Excellent project management, communication, and organizational skills.

• Ability to handle competing priorities, navigate uncertainty, and independently drive initiatives to fruition.

• Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms.

• Experience with audience segmentation, triggered lifecycle journeys, next best action programs, and full funnel measurement.

• Experience creating reusable AI-powered marketing workflows or lightweight agents.

• Experience marketing to developer or technical audiences.

• Background in B2B technology, SaaS, or product-led growth environments.

• Proficiency in English is required.

• Must address current or future US work sponsorship requirements.

🏝️ Benefits

• Dental insurance

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Retirement plan

• Vision insurance

• 40 hours per week

• Monday to Friday schedule

• 8 hour shift