Marketing Lead – B2B Demand Generation, Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of pipeline objectives and the marketing budget, actively addressing any discrepancies from the established plan.

• Collaborate with the executive team to create the marketing strategy.

• Enhance positioning and messaging targeted at B2B audiences.

• Contribute the marketing perspective to strategic decisions within the management team.

• Lead the marketing team while fostering both their professional and personal growth.

• Oversee and assess agencies and service providers, particularly in the realm of paid marketing.

• Drive demand generation through various channels.

• Elevate lead quality and facilitate smooth handoff to the Sales team.

• Ensure comprehensive tracking and attribution throughout the entire sales funnel.

• Analyze campaigns, funnels, and conversion rates to identify actionable insights.

• Further enhance SEO and AI Search capabilities.

• Advance the website and boost lead generation from current traffic.

⛳️ Requirements

• Several years of experience in B2B SaaS marketing, emphasizing demand generation.

• Proven success in meeting pipeline or revenue goals while managing budgets.

• Experience in leading marketing teams and nurturing employee development.

• Background in managing and providing functional guidance to agencies and service providers.

• Strong expertise in performance marketing, especially with Google Ads and Paid Social.

• Proficient in analytics, tracking, and attribution; ideally with experience using HubSpot.

• Comfortable integrating AI into daily tasks.

• Hands-on approach to work.

• Excellent proficiency in German and strong communication skills in English.

🏝️ Benefits

• 30 days of vacation and permanent employment contracts.

• Remote-first company – work from anywhere in Germany!

• Assistance in setting up your home office.

• Opportunities and freedom to shape the company akin to a startup, paired with the stability of an established mid-sized company boasting over 20 years of experience.

• Flexible working hours – no core hours; coordinate with your team as needed.

• Choice between Windows or Mac.

• €50 monthly voucher for various non-cash benefits or an Urban Sports membership.

• Company bike program with employer subsidy.

• An open, team-oriented, and results-driven culture.

• Regular workshops, team lunches, and team-building events.

• Individual retirement plans.