Marketing Associate IV – Paid Media, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and additional paid social channels.

• Oversee tactical campaign components, including timelines, deliverables, approvals, and readiness for launch.

• Implement media strategies that align with marketing goals, target audience strategies, and business priorities.

• Manage campaign setup, trafficking, quality assurance, troubleshooting, and reporting processes.

• Track campaign delivery, budget pacing, audience performance, and overall effectiveness.

• Conduct health assessments of campaigns to identify performance trends, risks, and opportunities for optimization.

• Analyze campaign data and offer recommendations for enhancing performance and media efficiency.

• Assist with campaign measurement, performance reporting, and continuous learning initiatives.

• Collaborate with analytics and research teams to assess campaign effectiveness and convert findings into actionable recommendations.

• Utilize Meta Ads Manager and other digital advertising platforms for campaign activation and optimization.

• Aid in audience targeting strategies, creative testing, and campaign performance analysis.

• Execute A/B testing and structured learning agendas.

• Contribute to initiatives related to brand lift, conversion lift, and media mix modeling.

• Work closely with Marketing, Decision Science, Creative, and Marketing Technology teams.

• Coordinate with external media agencies regarding launches, delivery, pacing, optimization, and troubleshooting.

• Resolve technical or operational issues that may impact campaign delivery, measurement, or creative execution.

• Enhance campaign execution workflows, reporting processes, and quality assurance standards.

• Maintain documentation, trafficking checklists, naming conventions, and operational best practices.

• Support ongoing improvement initiatives within the Global Media organization.

⛳️ Requirements

• Over 7 years of professional experience in digital media, including a minimum of 3 years of hands-on experience in paid social advertising.

• Expert proficiency in Meta Ads Manager and a strong understanding of other paid social and digital advertising platforms.

• Proven track record in developing, executing, and optimizing paid media strategies and campaigns.

• Strong comprehension of digital advertising operations, campaign trafficking, audience targeting, and performance optimization.

• Experience in analyzing campaign results, monitoring media delivery, and providing actionable performance insights.

• Familiarity with A/B testing, campaign measurement, and methodologies for assessing marketing effectiveness.

• Experience in supporting campaign reporting, quality assurance, and execution across various stakeholders.

• Strong analytical and problem-solving skills with the capacity to interpret complex media performance data.

• Excellent communication, organizational, and project management abilities.

• Proficiency in Google Workspace and spreadsheet analysis, including pivot tables and advanced formulas.

• Ability to manage multiple priorities and achieve results in a fast-paced, evolving environment.

• Proficient in English (Required).

• Eligibility to work in the US without sponsorship.

🏝️ Benefits

• Dental insurance.

• Health insurance.

• Health savings account.

• Life insurance.

• Paid time off.

• Retirement plan.

• Vision insurance.

• 8-hour shifts.

• Monday to Friday.