Senior Paid Media Channel Manager – Enterprise Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of paid media channel roadmaps and quarterly optimization strategies encompassing paid social, paid search, and programmatic advertising.

• Identify performance gaps, prioritize opportunities for optimization, and implement enhancements.

• Convert business objectives into performance targets for channels, KPIs, and execution guidelines.

• Develop testing strategies for channels, ad formats, audiences, and measurement capabilities.

• Manage paid media investments across various products, campaigns, and business priorities.

• Oversee campaign budgets, expenditures, pacing, and performance reporting.

• Create and maintain a centralized paid media calendar.

• Coordinate campaign timelines, resource allocation, and prioritization across multiple workstreams.

• Supervise campaign trafficking, tracking implementation, conversion APIs, pixels, UTM governance, and naming conventions.

• Set campaign quality assurance standards for tracking, targeting, and measurement.

• Manage audience segmentation, activation, governance, and optimization.

• Collaborate with marketing technology and operations teams regarding advertising platform integrations, CRM connectivity, and marketing data flows.

• Identify and resolve technical or measurement challenges impacting campaign performance.

• Design and implement structured testing roadmaps with clear success criteria.

• Analyze campaign effectiveness, audience performance, bidding strategies, creative performance, and conversion optimization.

• Deliver performance reporting on campaign efficiency, budget pacing, lead generation, and pipeline contribution.

• Transform performance data into strategic recommendations for leadership and cross-functional stakeholders.

• Develop best practices, benchmarks, and playbooks.

• Collaborate with integrated marketing, product marketing, marketing operations, analytics, web, SEO/SEM, and organic social teams.

• Align paid media initiatives with broader marketing strategies and business objectives.

• Oversee agency and vendor execution, including briefs, timelines, deliverables, quality standards, and service expectations.

• Support account-based marketing initiatives, including account list activation and targeted media campaigns.

• Coordinate regional campaigns while upholding consistent brand standards and measurement practices.

⛳️ Requirements

• 8+ years of experience in paid media with direct responsibility for channel strategy, roadmaps, and performance.

• Extensive experience in managing paid social advertising at scale, along with a working knowledge of paid search and programmatic advertising.

• Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign QA.

• Experience managing paid media calendars, competing priorities, budgets, and resources among multiple stakeholders.

• Proven success in developing and executing structured testing and optimization strategies.

• Hands-on experience collaborating with marketing technology and marketing operations teams on system integrations, marketing data flows, and campaign measurement.

• Experience overseeing external advertising agencies or vendors, managing deliverables and performance expectations.

• Strong analytical skills with the capacity to interpret performance data and convey actionable insights to leadership.

• Excellent organizational, project management, and written communication skills.

• Ability to work independently in a dynamic, fast-paced environment with changing priorities.

• Proficiency in English (Required).

• Must indicate whether sponsorship to work in the US is needed now or in the future.

🏝️ Benefits

• Dental insurance

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Retirement plan

• Vision insurance