Senior Performance Marketing Manager, Paid Social

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of and enhance paid social and video acquisition strategies for Personal Loans.

• Oversee campaign strategy, setup, bidding, budgets, pacing, and performance across major platforms.

• Develop a channel strategy and manage execution in collaboration with the media agency.

• Assess agency recommendations and ensure accountability to volume, CAC, and profitability targets.

• Utilize performance data to make informed media investment and optimization choices.

• Create and implement a creative strategy in partnership with Creative and agency teams.

• Construct testing frameworks, messaging hypotheses, format strategies, production priorities, and analyze creative performance.

• Develop and enhance strategies for prospecting, retargeting, customer lists, lookalike audiences, and other audience segments.

• Lead geo-list targeting and conduct geographic experimentation alongside the analytics team.

• Design and evaluate tests across various audiences, creative elements, bidding strategies, placements, geographies, and funnel experiences.

• Collaborate with Analytics, Product Marketing, Creative, Lifecycle, and Growth Product teams to optimize the acquisition funnel from impression to funded loan.

• Manage and forecast substantial media budgets while balancing growth, customer volume, and contribution economics.

⛳️ Requirements

• 7+ years of experience in performance marketing or digital media buying.

• Extensive hands-on experience in managing paid social and video campaigns.

• Demonstrated success in owning and scaling paid social acquisition programs with respect to CAC, CPA, ROI, revenue, or profitability objectives.

• Proficiency in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization.

• Experience in collaborating with external media agencies.

• Background in developing or implementing paid media creative strategies.

• Strong analytical capabilities; adept at interpreting channel and funnel data, designing experiments, and making investment decisions in uncertain environments.

• Experience with geographic targeting, geo experiments, customer lists, or audience segmentation to enhance acquisition efficiency and assess incrementality.

• Preferred: experience in regulated or longer consideration-cycle sectors such as financial services, fintech, lending, insurance, or marketplaces.

• Preferred: experience in launching and scaling new channels or products from inception to execution.

• Preferred: experience working with product and engineering teams to enhance landing pages, funnels, and on-site conversions.

• Ability to work across East/West Coast time zones.

🏝️ Benefits

• Competitive compensation that includes base pay, bonus opportunities, and annual equity grants that vest quarterly.

• Retirement benefits featuring a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.

• Employee Stock Purchase Plan (ESPP) offering discounted stock purchase options for eligible employees (US only).

• Comprehensive medical, dental, vision, and wellness coverage/resources.

• Supplemental health coverage available for Canada.

• Contributions to Health Savings Accounts for eligible plans (US only).

• Life insurance and disability coverage provided.

• Paid time off, sick leave, and company holidays are included.

• Paid family and parental leave is offered.

• Family-oriented benefits for fertility, parenthood, and caregiving support.

• Employee Assistance Program providing mental health support and life-centered resources.

• Financial planning tools and concierge service available (US only).

• Annual wellness allowance provided.

• Annual productivity allowance for relevant tools and resources.

• Team events, all-company updates, and employee resource groups foster a collaborative environment.

• Catered lunches and fully stocked micro-kitchens available at offices.