Senior Performance Marketing Manager – Native Advertising, Data-Driven Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership and expand native programmatic campaigns across platforms such as Meta, Taboola, and Outbrain.

• Oversee audience management, placements, and budget allocation.

• Enhance conversion funnels for both existing and new products.

• Track and improve campaigns based on metrics like CAC, net N-ROAS, and CLV.

• Collaborate with the Creative Advertising team to create performance-driven funnels.

• Evaluate performance marketing processes to identify opportunities for automation and AI integration.

• Create a strategic roadmap for implementing AI-powered automation.

• Design and test AI-supported workflows for reporting, campaign management, and budget distribution.

• Transition successful pilot programs into standard operating procedures and document these processes.

• Assess the effectiveness of campaigns and AI/automation solutions against established KPIs.

• Ensure accurate tracking systems are in place that include attribution, server-side tracking, and high-quality data integrity.

• Work collaboratively with teams responsible for Paid Social, SEA/Shopping, and Partnerships/Affiliate, alongside Creative and Data/BI teams.

• Create new native funnels and assets leveraging AI technologies.

• Identify emerging native funnels and AI tools that present growth opportunities.

• Contribute to shaping the overall AI strategy company-wide in the context of marketing.

⛳️ Requirements

• Several years of experience in managing and optimizing Native Ads on platforms like Meta, Taboola, and Outbrain.

• Strong understanding of performance-related metrics such as CAC, net N-ROAS, CLV, and Contribution Margin.

• Experience with AI-driven tools and workflows in marketing, or a keen interest in developing them.

• Familiarity with attribution and server-side tracking methodologies.

• Proven experience managing advertising budgets ranging from high five-figure to six-figure amounts.

• Capacity to collaborate effectively with cross-functional teams, including Creative, Data/BI, and other performance marketing channels.

• Ability to independently prioritize projects and lead them from analysis through to operational implementation.

• Fluent in German.

• Proficiency in English is an advantage.

• Permanent residency in Germany is a requirement.

🏝️ Benefits

• Fully remote work within Germany.

• Opportunity to work remotely from another EU country for up to 90 days each year.

• Permanent employment contract.

• Flexible working hours within designated core availability times.

• 30 days of annual vacation leave.

• Company pension plan based on ETFs.

• Access to professional coaching, sessions, and resources focused on mental health and personal well-being through OpenUp.

• Employee discounts on NATURTREU products.

• Summer and Christmas celebrations.

• Opportunities for professional and personal development.