Senior Performance Marketing Manager – Meta Ads

This is a fully remote position, open to applicants in India.

📋 Description

• Take full ownership of Meta as a channel, encompassing account architecture, budget distribution, creative testing strategies, performance measurement, and daily operational routines.

• Manage the Meta media plan, including monthly and quarterly expenditure goals, efficiency targets, and scaling strategies.

• Distribute budget across various campaigns, regions, product lines, and stages of the marketing funnel in relation to contribution margin.

• Make decisions regarding account architecture, such as when to consolidate, separate, or rebuild accounts.

• Oversee the Meta forecast and provide a weekly assessment against it.

• Make decisions regarding launches, scaling, and discontinuations based on established thresholds while monitoring the account on a daily basis.

• Ensure pacing aligns with the plan, identify anomalies throughout the day, and implement swift corrections.

• Provide daily and weekly updates to the Media Buying Lead and CEO.

• Own the creative testing framework, which includes discipline around concept versus variation, sample sizing, and criteria for pre-launch discontinuation.

• Deliver quarterly creative guidance and briefs to the Creative team.

• Conduct bidding, targeting, and structural tests with documented hypotheses and read-outs.

• Reconcile data across Meta Ads Manager, Triple Whale, and Shopify to determine operating metrics.

• Operate with a focus on contribution margin, accounting for returns, discounts, shipping, and fees.

• Implement incrementality and holdout strategies beyond just attributed ROAS.

• Develop decision-oriented reports in Sheets or other tools.

• Collaborate with Creative, CRO, Retention, and Finance teams.

• Assist in recruiting and mentoring the next Meta buyer as the team expands.

• Report to the Media Buying Lead; temporarily report directly to the Director of Growth and work closely with the CEO until that position is filled.

⛳️ Requirements

• 4-7+ years of practical experience in Meta media buying for D2C or consumer brands, with at least the last 2 years at substantial scale.

• Proven direct management of $300K+/month in Meta spending for a single brand or dedicated agency account, with full authority over strategy, architecture, and budget. Experience managing seven-figure monthly budgets is highly preferred.

• A demonstrable scaling narrative: you have successfully increased an account's spending while maintaining or enhancing efficiency, and can articulate the process.

• In-depth knowledge of the Meta ecosystem: Advantage+ Shopping campaigns, manual and cost-cap bidding, CAPI, catalog/DPA, audience strategies, and the realities of post-iOS-14 measurement.

• Capable of extracting and reconciling data from Meta, Triple Whale (or a similar platform), and Shopify independently. Familiar with incrementality and blended-metric analysis.

• Focuses on contribution margin instead of platform ROAS.

• Has developed and managed a creative testing framework, not merely implemented one.

• Proactive approach: comfortable managing a live seven-figure budget and making swift decisions without requiring committee approval.

• Strong written communication skills: able to distill a week’s worth of information into a concise five-bullet update with key recommendations at the forefront.

• Integrates AI into daily workflows, viewing it as a practical tool rather than just a discussion point.

• Experience buying for U.S. or other international D2C brands.

• Familiarity with home goods, mattresses, furniture, or other categories involving considered purchases.

• Experience in managing or mentoring junior buyers.

• Proficiency in SQL or scripting with the Meta Marketing API.

• Experience with Google Ads or TikTok Ads in conjunction with Meta.

• Practical experience with incrementality testing, geo holdouts, or MMM.

• Experience managing Meta during inventory-constrained periods and major promotional events.

• Familiarity with UGC creator pipelines, whitelisting, or partnership advertising.

🏝️ Benefits

• Full-time position, remote work available from anywhere in India.

• Working hours: Asynchronous with a required overlap of 4 hours between 9 AM to 1 PM EST.

• Authority over a seven-figure monthly Meta account for a nine-figure brand, with significant influence over account architecture and spending.

• Direct interaction with the Director of Growth and CEO; a pathway to ultimately lead the channel as the team expands.