Paid Media Strategist – Meta, Pinterest

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take ownership of the paid social media strategy and presence on Meta and Pinterest.

• Lead the strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, encompassing search, Performance Max, video, shopping, and Demand Gen.

• Convert ministry and business objectives into channel media plans that address audiences, bidding strategies, budget distribution, flighting, and performance measurement.

• Create, manage, and perform quality checks on campaigns, ad groups, audiences, and creative variations prior to launch.

• Oversee and manage platform budgets, project spending forecasts, and provide recommendations for budget reallocations to Paid Media leadership and partners.

• Implement a structured A/B and incrementality testing roadmap, documenting hypotheses, outcomes, and insights gained.

• Develop dashboards and recurring reports, articulating performance and suggesting next steps.

• Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures, ensuring compliance with platform policies, privacy regulations, and Lifeway standards.

• Provide guidance to cross-functional teams and partners regarding feasible channel delivery.

• Specify creative requirements and communicate briefs to the Creative team based on performance evidence.

• Collaborate with platform representatives and vendor partners, pursue certifications and beta programs, and disseminate learnings throughout the marketing team.

• Contribute to customer acquisition, lead generation, eCommerce revenue, and expanding ministry outreach.

• Travel 2-4 times annually, typically overnight for 2-3 days, for team gatherings.

⛳️ Requirements

• A bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field is required.

• Over 5 years of practical paid media experience managing campaigns directly through platform interfaces, either in-house or at an agency.

• Demonstrated expertise in Google and Bing ad platforms, including campaign structuring, bidding, audience strategies, and troubleshooting.

• Proven ability to manage and pace media budgets against CPA/CPL, ROAS, revenue, or lead objectives.

• Proficient in GA4, pixels/Conversions API, UTMs, and attribution principles.

• Experience in designing and executing structured A/B tests and applying the findings.

• Exceptional written and verbal communication skills, including the capability to explain performance metrics to non-technical audiences.

• Ability to handle multiple campaigns and stakeholders with sound judgment and precision.

• Willingness to travel to the Middle Tennessee area 2-4 times a year for team gatherings.

• Active involvement in an evangelical Christian church.

• A master's degree is preferred.

• Certifications in Google Ads, Google Analytics, or a similar platform are required.

• Microsoft Bing Advertising certification is necessary.

• Experience in managing paid media across multiple brands, audiences, or business units.

• Familiarity with Data Studio, Tableau, Power BI, Supermetrics, or similar reporting tools.

• Knowledge of incrementality testing, media mix modeling, or multi-touch attribution.

• Experience in eCommerce or direct-response marketing, including shopping campaigns and product feeds.

• Background in publishing, retail, ministry/nonprofit, or multi-brand organizations.

🏝️ Benefits

• Provision of equipment and resources for a productive and ergonomic workspace.

• Comprehensive healthcare benefits.

• Vacation and sick leave.

• Paid holidays.

• Care days.

• 401(k) retirement plan.

• Maternity and parental leave options.

• Adoption assistance.

• Time allocated for mission trips.

• Autonomy and flexibility in work hours.

• Travel arrangements provided for key team gatherings for remote team members.

• In-person team gatherings scheduled several times a year.

• A Work from Anywhere (WFA) culture.