Associate Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Take the lead on paid social strategies, performance metrics, and client relationships across a diverse portfolio of accounts.

• Manage comprehensive media planning, creative direction, testing protocols, measurement frameworks, and continuous optimization efforts.

• Act as the senior paid social authority and a reliable strategic advisor for designated clients.

• Facilitate strategic discussions, address performance challenges, and propose proactive, data-driven recommendations.

• Conduct account audits, develop campaigns, address technical issues, identify performance trends, and implement optimizations.

• Guide, mentor, and nurture the development of senior strategists and media buyers.

• Set clear expectations, provide constructive feedback, and promote accountability and ongoing improvement.

• Ensure operational excellence throughout campaign activation, quality assurance, pacing, budget oversight, reporting, and client communication.

• Anticipate risks and address challenges before they escalate.

• Work collaboratively with Paid Social Directors and cross-functional teams on creative innovation, testing methodologies, and best practices in measurement.

• Share insights and knowledge across the wider paid social practice.

⛳️ Requirements

• A minimum of 6 years of experience in paid social.

• Experience in an agency setting, independently managing strategy, performance, and client relationships across various accounts.

• A solid background in working with eCommerce and/or CPG brands.

• A proven history of developing and implementing full-funnel, performance-oriented paid social strategies.

• Expertise in customer acquisition, creative effectiveness, audience strategy, testing methods, optimization, and measurement.

• Familiarity with eCommerce KPIs like ROAS, CAC, and LTV, as well as CPG measurement techniques such as brand lift, sales lift, and incrementality.

• Advanced practical knowledge of major paid social platforms, particularly Meta and TikTok.

• Strong understanding of additional platforms such as Pinterest, Snapchat, YouTube, Reddit, and emerging channels.

• Capability to independently construct and optimize campaigns, audit account structures, address technical problems, and formulate actionable performance strategies.

• Demonstrated experience in managing and mentoring paid social teams.

• Outstanding written, verbal, and presentation abilities.

• Proven experience in independently managing client relationships and providing strategic guidance.

• Strong grasp of creative strategy, testing methodologies, attribution, and performance assessment.

• Advanced Excel skills, including proficiency with pivot tables.

• Preferred experience with eCommerce analytics and attribution platforms like GA4, Northbeam, or Triple Whale.

• Relevant platform certifications are advantageous.

• All candidates receiving an offer must successfully pass a background check.

🏝️ Benefits

• A remote-first work environment designed to foster flexibility and connection.

• Comprehensive medical, dental, and vision coverage.

• Generous retirement plan.

• Thoughtful parental leave policy and a supportive return-to-work program.

• Flexible Time Off.

• Opportunities for sabbaticals.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Continuous learning and development opportunities.

• Transparent practices regarding Diversity, Equity, Inclusion, and Belonging (DEIB).

• Company bonus based on overall company and client success.