Principal Product Manager, Ads Quality

atInstacartRemoteCA flagCanadaFull-timePerformance MarketingLeadC$223k – C$235.5k/year

Posted 12 hours ago

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the Ads Quality strategy within the Sponsored Products division.

• Develop surface-level controls that balance the value for customers and advertisers across Sponsored Products.

• Propel a fast-paced experimentation initiative focused on merchandising, ranking, and relevance.

• Formulate a strategy to enhance ranking and monetization systems that reflect customer intent for each ad request.

• Oversee the system design for intricate ranking and relevance systems alongside Machine Learning engineers.

• Promote enhancements to the core retrieval and ranking systems that support Sponsored Products.

• Establish thought leadership in search monetization and share insights both internally and externally.

• Determine the evolution of Sponsored Products in agentic commerce and conversational user interfaces.

• Collaborate with engineering, design, data science, and UX research teams to transform ambiguous challenges into hypotheses, requirements, and measurable results.


⛳️ Requirements

• Proven experience in paid search or Sponsored Products advertising.

• Background in developing machine learning products, including ranking, relevance, or recommendation systems.

• Experience working with consumer-facing digital products at a large, complex technology organization.

• Strong analytical abilities and data science expertise, with a history of utilizing data to inform product decisions and design experiments.

• Critical thinking skills and executive presence, capable of presenting complex topics to senior leadership and fostering cross-organizational support.

• Willingness to travel around 25% of the time.

• Bachelor’s or Master’s degree in computer science, economics, or a related field (preferred).

• 7-10 years of product management experience, including responsibility for product lines generating over $100M in revenue (preferred).

• Proficiency in data science and machine learning concepts (preferred).


🏝️ Benefits

• Equity grant for new hires.

• Annual refresh grants.

• Flexible work location options: home, office, or coffee shop.

• Regular in-person events.

• Market-competitive compensation and benefits.

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