Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, encompassing search, Performance Max, video, shopping, and Demand Gen.

• Translate ministry and business objectives into channel media plans that address audiences, bidding strategies, budget distribution, flighting, and measurement.

• Construct, traffic, and conduct quality checks on campaigns, ad groups, audiences, and creative variations prior to their launch.

• Oversee and manage platform budgets, project spending, and provide recommendations for reallocations to Paid Media leadership and partners.

• Execute a structured testing roadmap, including A/B and incrementality testing, while documenting hypotheses, results, and lessons learned.

• Develop dashboards and recurring reports, articulate performance in simple terms, and provide recommendations for subsequent steps.

• Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures in accordance with platform policies, privacy regulations, and Lifeway standards.

• Provide guidance to cross-functional teams and partners regarding channel capabilities.

• Specify creative requirements and brief the Creative team based on performance data.

• Collaborate with platform representatives and vendor partners, pursue certifications and beta opportunities, and share insights across the marketing team.

• Travel to Nashville 2-4 times each year, usually for 2-3 days.

• Embody Lifeway’s mission and values, demonstrating a commitment to Kingdom work.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Advertising, Communications, Analytics, or a related field is required.

• A minimum of 5 years of hands-on experience in paid media, managing campaigns directly within platform interfaces, whether in-house or at an agency.

• Proven expertise in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting.

• Demonstrated ability to manage and pace media budgets against CPA/CPL, ROAS, revenue, or lead goals.

• Working knowledge of GA4, pixels/Conversions API, UTMs, and concepts related to attribution.

• Experience in designing and conducting structured A/B tests and applying their results.

• Exceptional written and verbal communication skills, including the ability to explain performance to non-technical audiences.

• Capability to manage multiple campaigns and stakeholders with sound judgment and accuracy.

• Willingness to travel to the Middle Tennessee area 2-4 times per year for team gatherings.

• Active involvement in an evangelical Christian church.

• Preferred certifications include Google Ads, Google Analytics, or comparable platforms.

• Microsoft Bing Advertising certification is also preferred.

• Experience managing paid media across multiple brands, audiences, or business units is preferred.

• Familiarity with reporting tools such as Data Studio, Tableau, Power BI, Supermetrics, or similar is preferred.

• Knowledge of incrementality testing, media mix modeling, or multi-touch attribution is preferred.

• Experience in eCommerce or direct-response is preferred.

• Background in publishing, retail, ministry/nonprofit, or a multi-brand organization is preferred.

• A Master's degree is preferred, though an advanced graduate degree is not mandatory.

🏝️ Benefits

• A Work from Anywhere (WFA) culture that offers autonomy and flexibility in work hours.

• Provision of equipment and resources for a productive and ergonomic workspace.

• Travel support for key team gatherings for remote-based team members.

• Comprehensive healthcare benefits.

• Vacation and sick leave.

• Holiday pay.

• Care days.

• 401(k) plan.

• Maternity and parental leave.

• Adoption assistance.

• Time off for mission trips.

• All-team meetings held several times a year.

• Full-time employees are eligible for extensive benefits plans.