Senior Performance Marketing Manager – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive paid go-to-market strategy encompassing paid search, paid social, and programmatic advertising.

• Ensure the alignment of the paid media strategy with overall marketing and business goals.

• Oversee and distribute paid media budgets across various channels.

• Enhance channel performance to meet revenue and pipeline objectives.

• Lead agency partners and internal teams effectively.

• Establish priorities, testing plans, and performance criteria for channels.

• Assess new channels, platforms, and strategies, including AI-driven solutions in paid media.

• Create testing plans for creative content, audience segments, channels, and platforms.

• Maintain comprehensive visibility of the funnel from initial impression to final conversion.

• Manage channel reporting and develop dashboards.

• Design systematic experiments and rigorously analyze results.

• Assess channel contributions to revenue through methods like attribution, incrementality, and lift testing.

• Translate complex data insights into actionable recommendations regarding budget allocation, channel strategy, and next steps for marketing leadership and cross-functional teams.

⛳️ Requirements

• Over 7 years of experience in paid media or performance marketing.

• Proficient in at least two areas: paid search, paid social, or programmatic.

• Strong analytical skills with the ability to derive insights from raw data independently.

• Familiarity with GA4, SQL, BI and dashboarding tools, as well as Excel.

• Experience in designing and evaluating experiments.

• Knowledge of attribution and incrementality methodologies, such as holdout tests, geo-lift, or marketing mix modeling.

• Proven experience in managing and distributing multi-channel budgets to meet revenue or pipeline objectives.

• History of working with agency partners and holding them accountable for performance metrics.

• Exceptional communication skills and a strong executive presence.

• Ability to convey performance insights, trade-offs, and recommendations to senior leadership.

• Preferred experience in B2B SaaS or subscription-based businesses.

🏝️ Benefits

• Comprehensive health benefits.

• Generous paid time off, including holidays, volunteer days, quarterly self-care days, and designated no-meeting days by the company.

• Tuition reimbursement.

• Access to instructor-led and on-demand learning and development programs.

• Participation in the Thrive Global Wellness Program.

• Confidential Employee Assistance Program (EAP).

• Wellness app and individualized wellness coaching.

• Employee Resource Groups (ERGs).

• GoTo Gives program.

• Charitable matching opportunities.

• Flexible work arrangements and resources to support productivity both at work and at home.

• Variable pay component.