Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take charge of the paid acquisition strategy for WBS CODING SCHOOL.

• Oversee Google Ads accounts, managing Search, Performance Max, YouTube, and Demand Gen comprehensively.

• Develop and expand campaigns across the entire course portfolio and during new course launches.

• Administer budgets and bidding strategies to meet CPL and cost-per-enrollment objectives.

• Confirm that conversion tracking, offline conversion imports, and attribution are set up correctly.

• Collaborate with external agency partners and Google representatives.

• Strategize, launch, and enhance Meta campaigns for both prospecting and retargeting.

• Brief, test, and refine ad creatives in coordination with design and content teams.

• Identify, experiment with, and assess emerging channels such as ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit.

• Execute a structured testing roadmap across channels, audiences, landing pages, and creatives.

• Monitor, analyze, and report on paid performance from impressions to enrollments.

• Utilize HubSpot to link ad expenditures with lead quality and enrollment results.

• Develop AI-driven workflows and automations for reporting, audits, creative iteration, and campaign management.

• Align paid strategy with SEO, content, CRO, and program teams.

⛳️ Requirements

• Minimum of 4 years of practical experience in performance marketing, primarily with Google Ads.

• Demonstrated success in managing substantial budgets and profitably scaling campaigns, preferably in lead generation, education, or B2C services.

• Experience with Meta Ads.

• Familiarity with HubSpot CRM or a similar CRM platform.

• Ability to utilize CRM data for campaign optimization.

• Strong understanding of conversion tracking, GA4, Google Tag Manager, and attribution.

• Genuine interest in AI and practical experience in creating workflows or automations, using tools like Make, Zapier, n8n, or AI assistants.

• Native-level proficiency in German.

• C1 proficiency in English, both written and spoken.

• Analytical mindset with a focus on experimentation, ownership, mission, and growth.

• Capacity to collaborate effectively with SEO, content, CRO, program, Admissions, design, and content teams.

🏝️ Benefits

• Fully remote work environment available within Germany, Spain, or Austria.

• Flexible core working hours.

• Permanent employment contract.

• 30 days of paid vacation.

• An additional half-day off on your birthday.

• Up to 180 days spent outside Germany within Europe.

• In-person team meetings at the Coding Campus Berlin at least twice a year.

• Access to the WBS GRUPPE learning catalog.

• LinkedIn Learning benefits.

• A supportive, innovative, and diverse team culture.

• Flexible working practices.

• Purpose-driven work that aids individuals in building transformative tech careers.