Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take ownership of Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen from start to finish.

• Develop and expand campaigns for the entire course portfolio, including the launch of new courses.

• Oversee budgets and bidding strategies to meet CPL and cost-per-enrollment objectives.

• Ensure proper configuration of conversion tracking, offline conversion imports, and attribution.

• Work collaboratively with external agency partners and Google representatives.

• Plan, initiate, and enhance Meta campaigns for both prospecting and retargeting efforts.

• Brief, test, and refine ad creatives in coordination with design and content teams.

• Identify, assess, and test new paid channels such as ChatGPT Ads, Microsoft Advertising, LinkedIn, and Reddit.

• Execute a structured testing roadmap encompassing channels, audiences, landing pages, and creatives.

• Monitor, analyze, and report on paid performance from impressions through to enrollment.

• Utilize HubSpot to link ad expenditure with lead quality and enrollment results.

• Create AI-driven workflows and automation for reporting, audits, creative iteration, and campaign management.

• Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign initiatives.

⛳️ Requirements

• A minimum of 4 years of hands-on performance marketing experience, particularly with Google Ads as the primary channel.

• Demonstrated success in managing substantial budgets and scaling campaigns profitably, preferably in lead generation, education, or B2C services.

• Proficiency in Meta Ads.

• Familiarity with HubSpot CRM or a similar CRM platform.

• Experience in leveraging CRM data to enhance campaign performance.

• Strong understanding of conversion tracking, GA4, Google Tag Manager, and attribution.

• Practical experience in developing AI-driven workflows or automations, such as using Make, Zapier, n8n, or AI assistants.

• Native-level proficiency in German.

• C1 level proficiency in English, both written and spoken.

• An analytical, experimental, ownership-driven, mission-driven, and growth-oriented mindset.

🏝️ Benefits

• Fully remote work environment within Germany, Spain, or Austria.

• Up to 180 days per year spent outside of Germany, within Europe.

• Flexible core working hours.

• Permanent employment contract.

• 30 days of paid vacation annually.

• An additional half-day off to celebrate your birthday.

• In-person team gatherings at the Coding Campus Berlin at least twice a year.

• Access to the WBS GRUPPE learning catalog.

• LinkedIn Learning resources available.

• A supportive, innovative, and diverse team culture.

• Flexible work practices.

• An inclusive workplace atmosphere.