Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take full ownership of Google Ads accounts from start to finish, including Search, Performance Max, YouTube, and Demand Gen.

• Develop and expand campaigns for the entire course portfolio, including the launch of new courses.

• Oversee budgets and bidding strategies in alignment with cost-per-lead (CPL) and cost-per-enrollment objectives.

• Ensure proper configuration of conversion tracking, offline conversion imports, and attribution.

• Collaborate with external agency partners and Google representatives.

• Strategize, initiate, and optimize Meta campaigns focusing on prospecting and retargeting efforts.

• Brief, test, and refine ad creatives in collaboration with design and content teams.

• Identify, experiment with, and assess emerging paid channels such as ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit.

• Execute a structured testing roadmap across channels, audiences, landing pages, and creatives.

• Monitor, analyze, and report on paid performance from impressions to enrollments.

• Utilize HubSpot to link ad expenditure with lead quality and enrollment results.

• Create AI-driven workflows and automations for reporting, audits, creative iteration, and campaign management.

• Coordinate efforts with SEO, content, CRO, program, and Admissions teams.

• Convert performance data into actionable recommendations for management and disseminate insights to the broader team.

⛳️ Requirements

• A minimum of 4 years of direct performance marketing experience, primarily focusing on Google Ads.

• A proven history of managing substantial budgets and profitably scaling campaigns, preferably in lead generation, education, or B2C services.

• Experience with Meta Ads is essential.

• Familiarity with HubSpot CRM or a similar CRM, including using CRM data for campaign optimization.

• Strong understanding of conversion tracking, GA4, Google Tag Manager, and attribution methodologies.

• Practical experience in creating AI-driven workflows or automations, for instance, using tools like Make, Zapier, n8n, or AI assistants.

• Native-level proficiency in German is required.

• Proficient in English at C1 level, both written and spoken.

• Possess an analytical, experimental, ownership-driven, mission-focused, and growth-oriented mindset.

• Ability to work remotely from Germany, Spain, or Austria.

• Willingness to meet with the team in person at least twice annually in Berlin.

🏝️ Benefits

• Fully remote work environment available within Germany, Spain, or Austria.

• Opportunity to spend up to 180 days outside of Germany, within Europe.

• Flexible core working hours to accommodate personal schedules.

• Permanent employment contract.

• 30 days of paid vacation annually.

• An additional half-day off to celebrate your birthday.

• In-person team meetings held at least twice yearly at the Coding Campus Berlin / Berlin headquarters.

• Access to the WBS GRUPPE learning catalog.

• Complimentary LinkedIn Learning access.

• An innovative, supportive, and diverse team culture.

• A relaxed and friendly work atmosphere.

• Flexible working practices.

• Contribute to meaningful work that helps individuals build transformative tech careers.