Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of paid acquisition strategies on Meta and Google.

• Personally create and manage every campaign.

• Oversee trial CPA targets while adhering to monthly budgets.

• Scale successful campaigns by reallocating budget to top performers.

• Establish standards and take responsibility for results within the four-person paid team.

• Develop AI agents to conduct daily checks, manage budget adjustments, and generate reports across various models.

• Automate repetitive tasks for efficiency.

• Convert performance data into briefs for creative strategists.

• Manage paid landing pages and optimize conversion rates in collaboration with design and development teams.

• Monitor performance from the initial click to activation, including CAC, payback, and LTV metrics.

• Launch advertisements for new products lacking historical performance data.

• Dedicate roughly half the week to media buying and analytics, while spending the rest on building agents and testing landing pages.

⛳️ Requirements

• Over 5 years of experience managing Meta and Google campaigns personally, with a budget of $100K+ per month.

• In-depth expertise in Meta advertising.

• Strong understanding of Google Search and Performance Max.

• Capability to create and manage AI agents or automations for advertising purposes.

• Experience working on the agency side.

• Familiarity with SaaS or B2B businesses that feature free-trial or book-a-demo funnels.

• High proficiency in GA4, PostHog, ad-platform reporting, and spreadsheet applications.

• Proven experience in running landing-page and creative tests that successfully reduced CPA.

• Preferred: SQL knowledge.

• Preferred: Experience with LinkedIn Ads.

• Preferred: Background in sales-led or book-a-demo funnel strategies.

• Preferred: Familiarity with HubSpot and Stripe.

• Must be willing to work in the EST timezone.

🏝️ Benefits

• Comprehensive medical insurance (Aetna).

• 99% coverage for dental and vision.

• Unlimited paid time off (PTO).

• Paid parental leave.

• 401(k) plan available through Deel.

• Pet insurance options.

• Flexible wellness stipend.