Marketing Campaign Manager, Life Sciences

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the implementation of integrated marketing campaigns across both digital and offline platforms, including email, web, social media, events, paid media, and sales support.

• Collaborate with Integrated Marketing, Sales, and Audience teams to synchronize campaign schedules, deliverables, and market entry strategies.

• Aid in the creation of campaign briefs, messaging, and assets that resonate with target demographics and business objectives.

• Work alongside internal stakeholders and external partners to ensure campaigns are delivered punctually while adhering to quality and compliance standards.

• Oversee the management and distribution of campaign assets across various channels, including sales materials, email content, and landing pages.

• Monitor and report on campaign performance metrics, such as engagement rates, lead generation, and contributions to the sales pipeline.

• Analyze campaign metrics and collaborate with digital and operations teams to pinpoint optimization opportunities.

• Assist in field marketing activities, including trade shows, webinars, and events aimed at providers.

• Maintain comprehensive campaign documentation, calendars, and workflows.

• Participate in testing and experimentation initiatives to enhance campaign effectiveness.

⛳️ Requirements

• Minimum of 5 years of experience in marketing, campaign management, or demand generation (preferably B2B).

• Strong project management and organizational abilities.

• Proven experience in supporting multi-channel marketing campaigns, encompassing email, digital, content, and events.

• Capacity to analyze performance data and derive actionable insights.

• Excellent written and verbal communication skills.

• Ability to collaborate effectively across cross-functional teams, including Sales and Product departments.

• Detail-oriented with a strong emphasis on execution excellence.

• Experience in healthcare, life sciences, or other regulated sectors.

• Familiarity with supporting or executing field marketing initiatives such as trade shows, conferences, and events.

• Knowledge of marketing automation and CRM tools, including Marketo, HubSpot, and Salesforce.

• Understanding of B2B buyer journeys and lead lifecycle concepts, including MQL, SQL, and nurture programs.

• Must be eligible to work in the United States; this position does not provide employment sponsorship.

🏝️ Benefits

• Comprehensive total rewards strategy.

• Commitment to Equal Employment Opportunity as an employer.

• Provision of reasonable accommodations for individuals with physical and mental disabilities.

• Post-offer health screenings and required vaccinations may be offered or mandated based on client and state regulations.