Digital Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the virtual events and webinar strategy, serving as the comprehensive strategist, producer, and marketer for live digital initiatives.

• Organize, schedule, and implement a successful lineup of webinars.

• Handle pre- and post-production logistics, which include creating event landing pages, preparing speakers, conducting rehearsals, performing technology checks, moderating live sessions, and facilitating audience Q&A.

• Develop multichannel promotional strategies utilizing email sequences, paid social media, and internal promotions.

• Lead follow-up workflows after webinars and transform recordings into sustainable lead generation assets.

• Direct and enhance paid acquisition channels in collaboration with an external agency, encompassing LinkedIn Ads, Google Search/Display, and retargeting efforts.

• Oversee performance advertising expenditures and optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

• Experiment with ad creative, messaging, and audience targeting.

• Select, negotiate with, and manage partnerships with content syndication partners and publishers.

• Distribute whitepapers, ebooks, and recorded webinars to the target audience.

• Monitor the quality of syndicated leads and ensure they comply with Ideal Customer Profile (ICP) standards before forwarding them to Revenue Operations.

• Identify opportunities to optimize event tasks by utilizing AI tools and automated workflows.

⛳️ Requirements

• 3-5+ years of experience in B2B marketing programs and demand generation.

• Experience in SaaS and/or banking is advantageous.

• Proven track record of owning and managing end-to-end webinar programs, from platform setup to live execution.

• Practical experience in establishing, tracking, and optimizing campaigns within LinkedIn Campaign Manager and Google Ads.

• Outstanding project management and organizational abilities.

• Strong attention to detail with the capacity to manage multiple event timelines concurrently.

• Proactive problem-solving skills in dynamic environments.

• Excellent interpersonal and written communication capabilities.

• Customer-service oriented approach when collaborating with internal stakeholders and external vendors.

• Familiarity with Salesforce, Marketo, Google Workspace, Asana, and Zoom.

🏝️ Benefits

• Opportunities for career advancement and skill enhancement in the fields of field and experiential marketing.

• Competitive salary and benefits package.

• A people-first culture that prioritizes growth, connection, and authenticity.

• An innovative and supportive marketing team.

• A fast-paced environment within a rapidly growing SaaS company.