Demand Generation Director

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Oversee the regional demand process and integrated demand plan throughout the Americas.

• Create integrated demand strategies that align with marketing, sales, and partner initiatives.

• Establish the demand planning calendar and gather necessary inputs from contributing departments.

• Direct demand investment based on segments, solutions, and market entry strategies.

• Develop tactical sales initiatives and outreach schedules for targeted audiences.

• Implement the Americas demand plan, including prioritization and coverage of accounts and segments.

• Collaborate with Revenue Systems on platforms and configurations supporting demand efforts.

• Promote the adoption, performance, revision, and discontinuation of sales initiatives and outreach plans.

• Maintain a robust and predictable pipeline of qualified opportunities.

• Evaluate demand-generation performance and analyze discrepancies between planned and actual outcomes.

• Enhance lead-to-deal conversion rates and identify conversion losses by stage, source, and segment.

• Monitor demand activities against pipeline health metrics and report on progress.

• Coordinate efforts among Sales, Marketing, Alliances, Advisory Services, and other departments.

• Facilitate regional Demand Board and planning sessions.

• Address unresolved cross-functional commitments, resource allocation, or prioritization challenges.

• Enhance demand ecosystem processes and tools.

• Stay informed on market trends, customer behaviors, and the competitive landscape.

• Utilize solution portfolio knowledge to prioritize targeting and messaging strategies.

• Provide leadership insights on demand planning, forecasting, execution, and pipeline risks.

• Represent regional demand during quarterly business reviews and annual planning sessions.

⛳️ Requirements

• Bachelor’s degree in an analytical field such as Finance, Business, Computer Science, or Engineering, or equivalent practical experience.

• A minimum of ten years of experience in B2B demand generation, demand management, or a related go-to-market function.

• Proven track record of developing and executing successful demand management strategies at scale.

• Strong analytical skills with the ability to interpret complex data sets.

• Experience in designing sales initiatives and outreach schedules, as well as measuring their performance.

• Capability to collaborate with cross-functional teams and establish relationships with senior stakeholders without direct authority.

• Strong financial and business acumen.

• Demonstrated ability to solve problems effectively.

• Capacity to manage multiple priorities in a fast-paced, dynamic environment.

• Leadership skills, including the ability to set direction and motivate teams not directly managed.

• Commitment to challenging, improving, and innovating processes.

• Preferred: experience in large technology firms and multi-segment, multi-region organizations with established partner channels.

• Preferred: working knowledge of CRM, sales engagement, cadence management, prospecting/contact data, intent, and account-based marketing platforms.

• Preferred: experience integrating partner and advisory initiatives into demand planning and execution.

• Preferred: prior experience in quota-carrying roles, sales management, or field-facing positions.

🏝️ Benefits

• Two paid wellness days off for all employees each year.

• Paid day off for your birthday.

• 40 hours of paid volunteer time off each year.

• Free, confidential, 24/7/365 Employee Assistance Program counseling and resources.

• Business travel protection provided through Zurich Travel Assist.

• Monetary referral bonuses for successful hires.

• Comprehensive medical and dental insurance coverage.

• Retirement or pension plans available.

• Life or accident protection plans offered.

• An inclusive and welcoming work environment.