Paid Media Associate

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Assist in the daily execution of paid media campaigns across various channels including paid social, search, CTV, affiliate, and emerging platforms.

• Take ownership of campaign quality assurance for targeting, tracking, creative, and landing-page alignment prior to launch.

• Collaborate with external agencies regarding timelines, deliverables, and performance expectations.

• Oversee campaign pacing and budget adherence, identifying risks and coordinating necessary adjustments.

• Work in partnership with creative, brand, and digital teams to ensure timely delivery of campaign assets.

• Manage the trafficking, organization, versioning, naming, and usage of creative materials.

• Assist in the briefing processes for ads and landing pages.

• Organize creative testing concepts, iterations, and refreshes of assets.

• Implement A/B testing across various audiences, messaging, formats, and landing pages.

• Monitor creative performance and compile insights for future briefs and creative strategies.

• Aid in landing-page testing and broader growth experiments.

• Support operations of the affiliate program, which includes partner onboarding, campaign setup, and performance tracking.

• Coordinate partner campaigns, promotions, and activations.

• Track affiliate performance and pinpoint opportunities for optimization.

• Take responsibility for regular cross-channel performance reporting.

• Ensure precise tracking, attribution, and data integrity.

• Troubleshoot any tracking and data discrepancies.

• Provide support for dashboards and reporting frameworks.

⛳️ Requirements

• 3-4 years of experience in paid media, performance marketing, or digital marketing, ideally within a beauty brand.

• Proven experience in building, monitoring, and optimizing paid media campaigns and budgets across various platforms.

• Strong focus on building and optimizing Paid Social campaigns.

• Required proficiency in managing campaigns on Meta and TikTok.

• Experience collaborating with or alongside media agencies.

• Excellent organizational and project management abilities.

• Capability to manage multiple workstreams and meet deadlines concurrently.

• Familiarity with data and performance metrics.

• Experience with GA4, Shopify, and media reporting tools.

• Detail-oriented with a strong emphasis on executional excellence and accuracy.

• Strong communication skills across various functions.

• Experience in affiliate marketing is a plus.

• Proactive, solutions-driven mindset with a willingness to learn and advance within performance marketing.

• Permanent residency in the United States is required.

• Must be eligible to work in the U.S. without the need for employer sponsorship.

🏝️ Benefits

• Bonus Opportunity

• 100% employer-paid medical, dental & vision coverage

• Unlimited personal time off and paid company holidays

• Flexible scheduling during Spring & Summer

• Up to 18 weeks of paid parental leave

• 401(k) plan with a company match

• Monthly stipends to support remote work and self-care

• Quarterly stipend for ILIA products

• Flexibility to work remotely from home or one of the company's offices