Senior Performance Marketing Manager

This is a fully remote position, open to applicants in South Africa, +3 more countries.

📋 Description

• Take charge of paid acquisition efforts on Meta and Google, targeting a trial CPA.

• Design and organize campaigns, overseeing bidding, budgets, pacing, and monthly limits.

• Develop agent workflows that monitor performance daily, reallocate budgets, and verify reporting across various models.

• Prepare performance-data briefs for creative strategists responsible for crafting advertisements.

• Oversee paid landing pages and collaborate with design and development teams on funnel conversion rate optimization (CRO).

• Ensure alignment between each landing page and its corresponding advertisement, optimizing tests to enhance CPA.

• Maintain reliable tracking from the first click through to activation.

• Manage unit economics, including customer acquisition cost (CAC), payback period, and lifetime value (LTV).

• Launch advertisements for new products lacking historical data across self-serve and sales-led funnels.

• Balance responsibilities between media buying and analytics, agent development, and conducting landing-page tests.

• Communicate performance challenges and CPA fluctuations to founders and stakeholders.

⛳️ Requirements

• Minimum of 5 years of practical media buying experience on Meta and Google.

• Proven ability to manage budgets exceeding $100K per month.

• Extensive expertise in Meta, including ad structure, optimization, and scaling strategies.

• Experience working on the agency side.

• Background in SaaS or B2B environments with free-trial or book-a-demo funnels.

• Proficient in building automation using LLMs, Claude, ChatGPT, APIs, scripts, n8n, Zapier, or similar tools.

• Capability to articulate how the automation processes function.

• Strong skills in GA4, PostHog, ad-platform reporting, and spreadsheets.

• Proven history of conducting landing-page and creative tests that resulted in lower CPA.

• Experience as an AI power user.

• Nice to have: SQL knowledge.

• Nice to have: Experience with LinkedIn Ads.

• Nice to have: Experience in launching sales-led or book-a-demo funnels.

• Nice to have: Familiarity with HubSpot and Stripe.

• Availability to work during EST hours.

🏝️ Benefits

• 15 days of paid time off (PTO).

• Paid holidays for Christmas Day and New Year's Day.