Performance Marketing Manager

This is a fully remote position, open to applicants in Panama.

📋 Description

• Evaluate clients’ complete marketing funnels from ad impressions through clicks, conversions, and lifetime value (LTV).

• Detect performance obstacles and develop hypotheses to address them.

• Supervise a team that includes a media buyer, creative producer, copywriters, and video editors.

• Oversee a portfolio of clients with monthly expenditures ranging from $2M to $5M.

• Enhance campaign effectiveness to meet client KPIs and scale accounts.

• Foster strong, trusting relationships with clients as the main point of contact.

• Track daily performance metrics at both campaign and ad levels.

• Deliver data-driven insights and opportunities for media and creative teams.

• Assess and optimize conversion rate (CVR), average order value (AOV), lifetime value (LTV), return on ad spend (ROAS), and other funnel KPIs.

• Conduct tests to enhance conversion funnel performance.

• Assist creative teams in expanding controls through variations and video sales letter (VSL) expansions.

• Recommend weekly tests to scale accounts effectively.

• Enhance campaign success through innovative creative concepts, audience targeting, and conversion rate optimization (CRO) funnel tests.

⛳️ Requirements

• A minimum of 3 years of experience in performance marketing.

• Previous experience preferably in an agency or with a company managing multiple brands.

• Direct responsibility for ad spend and ROAS objectives.

• Experience collaborating with a team in a dynamic environment.

• Strong problem-solving capabilities.

• Proficient data-driven analytical skills.

• Competence in building, manipulating, and analyzing spreadsheets.

• Creative marketing skills.

• Leadership skills in a team setting.

• Ownership mentality and dedication to high-quality, timely, and compliant work.

• Significant experience working with clients and internal stakeholders.

• Outstanding communication skills.

• Availability to work standard US business hours.

• Familiarity with platforms like Meta, Google, TikTok, and other emerging advertising networks.

🏝️ Benefits

• Competitive base salary.

• Performance-based bonuses.

• Fully remote work opportunity.

• Standard US business hours with some flexibility for West Coast employees.

• Access to advanced analytics platform.

• Weekly “best of” calls for shared insights.

• Clear feedback on performance.

• Regular mentoring sessions.

• Varied subjects across client offers and topics.

• High-quality, collaborative team environment.

• Access to resources in analytics, copywriting, video editing, and media buying.