Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design, launch, and enhance high-performance Meta Ads and Google Search campaigns.

• Oversee budget management, audience targeting, bidding strategies, search queries, negative keyword lists, account maintenance, access controls, billing procedures, naming conventions, and adherence to policies.

• Convert project personas, storytelling approaches, and visual elements into frameworks for creative testing.

• Establish spending limits, track creative fatigue, and brief design and video teams on revisions and new ideas.

• Set up, evaluate, and troubleshoot GA4, Google Tag Manager, Meta Pixel, and Conversions API tracking.

• Integrate CRM data pipelines for comprehensive offline conversion tracking.

• Create and manage Looker Studio dashboards that display acquisition ROI, appointment numbers, and sales conversion rates.

• Provide weekly written updates on performance, strategic changes, and future optimizations.

• Review user journeys from click to qualification and suggest improvements for landing pages.

• Implement technical SEO and Answer Engine Optimization strategies, including site speed enhancements and email nurture workflows.

• Utilize AI tools for operational tasks, data analysis, reporting synthesis, and creative brainstorming.

• Develop and document standard operating procedures that leverage AI capabilities.

⛳️ Requirements

• At least 5 years of hands-on experience in performance marketing, with a successful record managing multi-client portfolios in an agency environment.

• Extensive, up-to-date technical expertise in Meta Ads Manager and Google Ads (Search).

• Proven experience in driving high-intent B2C or high-consideration lead generation, assessing success based on sales results rather than just lead volume.

• Practical experience with configuring GA4, GTM, Meta CAPI, offline conversion feeds, and custom Looker Studio dashboards.

• Strong understanding of multi-touch attribution, channel mix modeling limitations, and discrepancies in cross-platform reporting.

• Daily incorporation of AI workflows into campaign development, copy revisions, or analytical tasks.

• Excellent written and verbal communication skills; capability to create executive-ready client summaries and accurate creative briefs.

• Full availability to work according to Sydney, Australia (AEST/AEDT) business hours.

• Preferred: Practical knowledge of landing page design principles, conversion rate optimization (CRO), and site speed auditing.

• Preferred: Experience with technical SEO execution and AI search optimization (AEO/GEO).

• Preferred: Familiarity with the Australian real estate market, specifically residential off-the-plan project marketing.

• Preferred: Experience with automation in configuring email qualification funnels in platforms such as Zoho or Brevo.

• Strong personal project management skills, keen attention to operational details, and the discipline to maintain structured experiments across dynamic accounts.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Collaborative and innovative work environment.

• Access to cutting-edge tools and technologies.