Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify target audiences, timing, messaging, and channels for pipeline-generation campaigns.

• Execute integrated campaigns across BDR outreach, events, LinkedIn and social media, partner marketing, marketplaces, review sites, email, website, and paid media.

• Manage the integrated campaign calendar, maintaining a single theme and offer for each campaign.

• Develop and oversee the ABM program with sales, including target-account lists, account tiers, and strategies.

• Initiate go-to-market campaigns for new EHR integrations.

• Create automated sales enablement utilizing intent signals, technology fit, hiring trends, funding, and event attendance.

• Brief content, product marketing, and web teams on campaign materials and landing pages.

• Monitor account- and buying-group-level engagement and pipeline performance.

• Construct, enrich, and sustain prospect lists using Salesforce, HubSpot, LinkedIn Sales Navigator, enrichment tools, and intent data.

• Compose, test, and evaluate multi-touch email, phone, and LinkedIn sequences alongside the BDR manager.

• Conduct campaign sprints and provide weekly reports on meetings, conversions, and pipeline by segment.

• Oversee inbound nurture and the conversion from MQL to SQL to pipeline in collaboration with sales.

• Manage pipeline generation for events, which includes pre-event outreach, booth staffing, scheduled meetings, lead capture, and post-event follow-up; involves approximately 25% travel.

• Supervise paid search and paid social agency partnerships, aligning retargeting and ABM audiences.

• Maintain G2 and other review-site profiles and implement an ongoing review program.

• Manage EHR and technology partner marketplace listings and support co-branded campaigns, webinars, events, and lead follow-up.

• Utilize LinkedIn as a pipeline channel.

• Assess marketing-sourced and influenced pipeline, ABM engagement, meetings, opportunities, event and campaign efficiency, reviews, marketplace leads, partner leads, and LinkedIn leads.

⛳️ Requirements

• 4–6 years of experience in B2B SaaS marketing with direct responsibility for field/event marketing and outbound or SDR programs.

• Proven track record of executing integrated, multi-channel, and account-based campaigns, along with developing lists and messaging that have measurably increased meetings and pipeline.

• Hands-on experience with Salesforce and HubSpot.

• Proficiency in building and enriching lists using LinkedIn Sales Navigator and data or enrichment tools such as Seamless.AI, ZoomInfo, Clay, or Apollo.

• Experience in driving pipeline from trade shows, including pre-show outreach, booth engagement, and post-show follow-up.

• A collaborative working style with the ability to share outbound ownership with a BDR manager as a peer.

• Clear and concise writing skills for outbound emails, LinkedIn messages, and event invitations.

• Comfortable using AI tools for research, list management, and copy testing.

• Digital marketing fluency across web, email, social media, and paid channels.

• Comfortable reporting on pipeline metrics rather than just activity metrics.

• Experience in healthcare, health IT, or the EHR ecosystem is a plus.

• Experience in managing a G2 or review program is a plus.

• Familiarity with partner or app marketplaces is a plus.

🏝️ Benefits

• Competitive U.S. benefits: medical, dental, vision, and a 401(k) with a robust match.

• Annual bonus program based on individual role and company performance.

• Annual performance reviews with potential merit increases.

• In-person company kickoff events to connect, collaborate, and celebrate.

• Equity opportunities for growth with the company.

• Flexible remote work options.

• Flexible paid time off policy.

• Competitive paid parental leave.

• Mental health support services.

• Employee Assistance Programs (EAP).

• A supportive, inclusive, and enjoyable company culture.